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Pet Food

Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.

  • Jun- 2022 -
    8 June
    ManufacturersFish4Dogs

    Mars Petcare hits 100% sustainably sourced fish target in Europe

    Mars Pet Nutrition has announced that it has hit its target to sustainably source 100% of its fish used in its European business. Its sustainably sourced fish supply is reportedly endorsed by “credible” third parties and from fisheries that maintain “the diversity of the fish ecosystem”. The group said the…

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  • 6 June
    Pet OwnersPet food subscriptions more than double since 2018, says Yodel

    Pet food subscriptions more than double since 2018, says Yodel

    Pet food deliveries have more than doubled in four years according to the latest figures from independent parcel carrier Yodel. Yodel said UK consumers turn to online deliveries as a “more convenient way to care for pets”, with the biggest rise coming from London, where pet food deliveries were up…

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  • May- 2022 -
    31 May
    RetailersJollyes partners with Stroke Association ahead of new opening

    Jollyes partners with Stroke Association ahead of new opening

    Jollyes has announced a new partnership with the Stroke Association in Scotland that will “celebrate the calming role pets play in people’s lives”.   A jointly branded vehicle will debut at the retailer’s new Stirling store at Unit 3 on the Burghmuir Retail Park, which will allow customers to come and…

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  • 27 May
    ManufacturersArden Grange to feature in Platinum Jubilee commemorative album

    Arden Grange to feature in Platinum Jubilee commemorative album

    Sussex-based pet food company Arden Grange is set to be featured in Her Majesty The Queen: The Official Platinum Jubilee Pageant Commemorative Album, published later this month to mark the upcoming Jubilee.  The honorary album will celebrate the life and reign of the Queen, as well as developments within the…

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  • 12 May
    Industry NewsPet biotech manufacturer Biomega appoints new factory manager

    Pet biotech manufacturer Biomega appoints new factory manager

    Biomega, an international biotechnology company that develops salmon peptides and proteins for pet food, has appointed Chris Fredrik Simmenes as its new factory manager for the company’s flagship biorefinery in Skaganeset, Norway. Simmenes joins Biomega after working at Mesterbakeren – one of Norway’s leading bakery chains – for more than…

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  • 6 May
    Industry NewsPercuro to exhibit full hypoallergenic range at DogFest

    Percuro to exhibit full hypoallergenic range at DogFest

    Percuro Pet Food will kick-off its participation at this year’s DogFest series by exhibiting its full hypoallergenic pet food range, including adult dog, puppy food and ‘Snappies’ treats at Loseley Park, Surrey on 7 and 8 May. DogFest runs from May until December and features a variety of brand showcases.…

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  • 4 May
    Industry NewsOrijen cat Foods: Nourish as nature intended

    Orijen cat Foods: Nourish as nature intended

    We have seen demand for ORIJEN cat food grow significantly over the past year, particularly amongst cat owners who have discovered us through either recommendation or research. What is it that makes ORIJEN so special?  Cats and kittens have evolved to require a diet that is rich in animal ingredients,…

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  • 4 May
    Industry NewsWagg launches new treat range

    Wagg launches new treat range

    Yorkshire-based pet food brand Wagg, part of Inspired Pet Nutrition (IPN), has announced the launch of its new treat range – snack shots. Snack Shots will be launching in a selection of flavours and are available in Asda stores across the UK. Snack Shots come in a variety of pocket-sized…

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  • Apr- 2022 -
    27 April
    Industry NewsCost of dog ownership rises to almost £250 a month, survey finds

    Cost of dog ownership rises to almost £250 a month, survey finds

    The true cost of owning a dog has risen to almost £250 a month and could add up to nearly £40,000 for a pet’s average lifetime, according to a recent survey from Burns Pet Nutrition. Burns said that the new figures could prompt fears that animal lovers may be “forced…

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  • 26 April
    Industry NewsInspired Pet Nutrition to invest over £6m in Kinmel plant

    Inspired Pet Nutrition to invest over £6m in Kinmel plant

    Inspired Pet Nutrition has announced it is investing more than £6m at its plant at Kinmel in North Wales. This investment will triple the site’s wet dog food tray capacity to more than 75m units a year. The investment will follow a two-stage process, with the first stage coming later…

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