Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Feb- 2023 -27 FebruaryManufacturers
Forthglade launches new recipes for puppies and old dogs
Pet food manufacturer Forthglade has launched a new line of grain free and whole grain meals aimed at puppies and older dogs. Forthglade’s range of natural meals for puppies contain 75% high quality protein and the grain free complete meals include chicken with liver or lamb with liver recipe, each…
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13 FebruaryFeatures
The research changing what we think about dog treats
Tell me a little bit about your research? We work quite a lot with leading veterinary dentists in the field, and they’ve been remarking to us more and more that they were seeing lots of painful complex tooth fractures in dogs as a direct result of chewing on hard chew…
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10 FebruaryCharities
Purina donates one million pet food pouches to Community Shop
Pet food company Purina has donated one million pet food pouches to the Community Shop to help people in need. The company has donated pouches from its Felix and Gourmet ranges that will help to feed much-loved pets in families who are on the cusp of food poverty, while making…
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2 February
Essential Foods vacancy: Field Area Account Manager – Midlands
Field Area Account Manager – Midlands The post is to be worked on a full-time basis A Company car will be provided as part of the role Competitive salary depending on experience Sales growth-related bonus 28 days annual holiday, including bank holidays Pension contribution and 3 x salary for death…
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1 FebruaryRetailers
Vegan pet food brand Omni hits £400k funding target in 15 minutes
Vegan dog food brand Omni has announced that it has hit its crowdfunding target of £400k within 15 minutes of starting the campaign. Consumers have been offered an investment opportunity for as little as £11, with the campaign already over its funding goal. The company has seen 30% average month-on-month…
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Jan- 2023 -27 JanuaryRetailers
Vale Pet Foods launches training treats
Leicestershire-based pet food company Vale Pet Foods has announced the launch of its new range of air-dried dog training treats. The treats come in three flavours; duck and ox liver, turkey treats with camomile and lavender and super sausage treats with lamb and rosemary. All treat varieties contain sweet potato,…
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Dec- 2022 -21 DecemberRetailers
Jollyes unveils £600 cost of living payment for staff
Jollyes has announced that it is providing colleagues with a payment of £600 to help support them through the cost of living crisis, with over 900 Jollyes staff members set to benefit. The support, combined with enhanced staff discounts, is being made to thank staff for their work during a…
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21 DecemberIndustry News
Arden Grange celebrates 25th anniversary with new products at Crufts
Premium pet food company Arden Grange has announced its plans for its 25th anniversary at Crufts 2022, which will include a prize draw of £25k and a birthday presentation by The Kennel Club, as well as showcasing new products. To mark “25 Years of Trusted Nutrition”, Sussex-based Arden Grange has…
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21 DecemberRetailing
TikTok Shop UK launches pet category
TikTok has launched a pet category on its online shop for the first time, enabling users to purchase pet care products from some of the world’s best-known pet brands directly through the app. The range of brands now available on the platform includes big industry names like Mars Petcare and…
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13 DecemberTechnology
The Bug Factory launches sustainable pet feed
The Bug Factory has launched a range of environmentally friendly hardware aimed at reducing food waste and creating sustainable pet food. The company will manufacture eco-pods, out of recycled fridges and freezers, which convert food waste into pet food and plant fertiliser using “insect power”. The pods will create mealworms,…
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