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Pet Food

Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.

  • Apr- 2023 -
    13 April
    ManufacturersNatural Cornish launches coffee wood chews

    Natural Cornish launches coffee wood chews

    Pet food treat and accessory specialist Natural Cornish has unveiled a new coffee wood chew. The new chew has zero calories and a tough texture and is aimed at cleaning teeth and gums. Coffee wood breaks down into manageable and digestible fibres, so a dog will have no problem chewing…

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  • 12 April
    BusinessConsumers spending more on animal healthcare products

    Consumers spending more on animal healthcare products

    Consumers in the UK are spending increasing amounts on healthcare products for their pets according to data from Research And Markets. According to its report on the UK veterinary market consumers spent nearly £4bn on veterinary and other pet services in 2020. The report believes that the trend of pet…

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  • 12 April
    RetailersHug Pet Food launches new Coronation Chicken dish

    Hug Pet Food launches new Coronation Chicken dish

    Hug Pet Food has launched a limited-edition Coronation Chicken dish for dogs. The new meal is made with British chicken and outdoor-reared pork, sprinkled with dried apricots. Each portion contains supplements like Antarctic krill, which delivers omega-3 and choline. Hug Pet Care said that these nutrients help support pets’ brains…

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  • 11 April
    RetailersMars Petcare extends Pedigree Ranchos range

    Mars Petcare extends Pedigree Ranchos range

    Mars Petcare has expanded its portfolio of treats with the launch of Pedigree Ranchos Lastin’ Layers and Reward Centres this month. The pet food company claims that these treats are designed to be long-lasting to keep dogs entertained and occupied for longer. It also said that the treats provide a…

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  • 3 April
    ManufacturersPure Pet Food launches first renal recipe range

    Pure Pet Food launches first renal recipe range

    Pure Pet Food has launched two new recipes to its pet food range aimed at dogs with renal and kidney issues. These recipes are formulated by an in-house nutritionist and aimed at helping the hundreds and thousands of dogs that are affected by these conditions. Customers can try the range…

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  • 3 April
    FeaturesBursting the bubble: the decline in the pet sector

    Bursting the bubble: the decline in the pet sector

    “I think breeders are cautious. Given everything you read in the news about the cost of living crisis, etc and for breeders the worst situation is when you can’t find buyers for all of the puppies in the litter,” says Axel Lagercrantz, CEO of Pet Media Group, which owns Pets4Homes.…

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  • 3 April
    RetailersHug Pet Food launches new lamb and mint ready meals

    Hug Pet Food launches new lamb and mint ready meals

    Hug Pet Food is set to launch its new lamb with mint ready meals for dogs and just lamb for cats, this Easter. Each frozen prepared meal needs to be microwaved for a few minutes, left to cool slightly, and then given to your cat or dog. According to Hug…

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  • Mar- 2023 -
    30 March
    RetailersPercuro donates £3000 worth of pet food to rescue charity

    Percuro donates £3000 worth of pet food to rescue charity

    Percuro Pet Food has donated pet food worth £3000 to Digby’s Hedgehog Rescue, a non-profit, voluntary organisation working towards protecting hedgehogs. The donation of the “hypoallergenic” dog kibble by Percuro Pet Food is part of the company’s commitment to support small animal charities during the current challenging cost of living…

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  • 28 March
    RetailersH&H Group launches Zesty Paws

    H&H Group launches Zesty Paws

    H&H Group has announced plans to expand its pet nutrition and care segment with the launch of Zesty Paws in the UK. The Florida-based pet food brand was acquired by H&H Group in August 2021, signalling the group’s “continued expansion” into pet health and wellness. H&H Group said that the…

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  • 27 March
    RetailersLittle BigPaw donates pet food to Ukraine

    Little BigPaw donates pet food to Ukraine

    Little BigPaw, the UK-based Pet Food brand in conjunction with Mackle Pet Foods have donated pet food to Ukraine in a bid to support The Pet Industry Federation (PIF) “Save the Pets of Ukraine” initiative. The Pet Industry Federation has chaired its first working party to identify ways in which…

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