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H&H Group launches Zesty Paws

The first product to launch in the UK is the Zesty Paws Mobility Bites in duck and bacon flavours, with a wider roll-out to launch throughout the course of the year

H&H Group has announced plans to expand its pet nutrition and care segment with the launch of Zesty Paws in the UK.

The Florida-based pet food brand was acquired by H&H Group in August 2021, signalling the group’s “continued expansion” into pet health and wellness.

H&H Group said that the global pet food and supplements market is currently valued at approx USD $123bn (£99.8bn) and is projected to continue its “upward trajectory, demonstrating the consumer demand and increasing focus on pet health and wellness across the globe”.

The first product to launch in the UK is the Zesty Paws Mobility Bites in duck and bacon flavours, with a wider roll-out to launch throughout the course of the year.

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Mike Rondas, CEO for Europe, H&H Group, said: “This UK launch is an exciting first step into European expansion for our pet nutrition and care segment and rings true to our business mission at H&H Group to make people healthier and happier, which extends to our pets and our passion for holistic pet health.

“We know that Zesty Paws can bring transformative supplementation to pets worldwide, bringing efficacious solutions, powered by branded ingredients and in an easy-to-give soft chew format that pets love. With over 330,000 5-star ratings and reviews in the US, Zesty Paws continues to deliver results you can see with ingredients you can trust.”

He added: “Looking at the UK specifically, the country has the third largest number of pets following the US and China, with 35% of UK pet owners agreeing that supplements are the most efficient way of delivering functional benefits to pets, reflecting the desire for these products.

“Following the pet ownership boom which we saw occur during the pandemic, pet ownership continues to persist, alongside a growing demographic of older pets who require specialised products for their senior needs, which Zesty Paws supplements provide.”

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