Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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May- 2025 -8 MayBusiness
Prefera Petfood acquires The Pack
Prefera Petfood has announced that it has acquired alternative UK-based protein petfood business The Pack. The Pack launched in 2021 primarily selling direct to consumer and in 2022 it was selected for Mars Petcare backed accelerator Leap Ventures. The brand became the first in the world to sell a cultivated…
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Apr- 2025 -16 AprilRetailers
Lily’s Kitchen launches new supplement range
B Corp pet food brand Lily’s Kitchen has launched a new range of supportive supplements for dogs. The latest range is designed to be incorporated into a daily feeding routine. Developed with a vet, the supplements range contains carefully selected ingredients, including concentrated botanicals, to help give dogs support, whether…
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14 AprilIndustry News
Petchef launches Greece’s first freshly cooked renal support recipe for dogs
Petchef, Greece’s leading provider of freshly cooked pet meals, has announced the launch of its Renal Support Recipe – a groundbreaking, vet-formulated meal designed specifically for dogs suffering from Chronic Kidney Disease (CKD), a condition that affects nearly one in 10 senior dogs worldwide. Developed in collaboration with veterinary nutritionists…
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14 AprilRetailers
Purina Pro Plan and ATP Tour sign multi-year partnership
Purina Pro Plan, part of Nestlé Purina PetCare Europe has announced a multi-year partnership with ATP, a global governing body of men’s professional tennis. Purina Pro Plan offers a range of pet food products for dogs and cats, developed by a dedicated team of Purina nutritionists and vets. The partnership…
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10 AprilRegulation
Responsible breeders priced out, says Puppies.co.uk
Puppies.co.uk has said that responsible breeders are being priced out of the market with some breeders reporting that local council licensing fees have risen by up to 25%. A survey from the company has found that breeding costs now range from £3,000 to over £12,000 per litter. Some of the…
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9 AprilFeatures
Lab grown meat vs real meat: The future of pet food
On 7 February 2025 Meatly became the first company in the world to supply cultivated meat for pet food on sale. Produced in collaboration with plant-based dog food brand The Pack, a limited-release of ‘Chick Bites’ is now on sale at Pets at Home Brentford, London. Chick Bites aims to…
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9 AprilRetailers
The Nutriment Company acquires Bulmer Pet Foods
The Nutriment Company (TNC) has announced the acquisition of UK raw pet food brand Bulmer Pet Foods, following a strong Q1. This marks the group’s fifth acquisition in 2025. With Bulmer Pet Foods, TNC is bringing a team with over two decades of expertise, having built a reputation for offering…
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7 AprilManufacturers
Different Dog raises £10m to move facility
Different Dog, a premium fresh dog food subscription service, has announced that it has raised £10m, from new and existing investors. The funding will enable the company to move to a new state-of-the-art facility in Telford, the ‘dog capital of the UK’. The company is also investing in marketing to…
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Mar- 2025 -24 MarchPet Owners
Only quarter of owners know where their pet food comes from, says Mars
New research from Mars, through its James Wellbeloved brand, has found that only a quarter of owners have a high understanding of where their pet’s food comes from. This is despite the fact that nearly 80% of respondents said that they put as much thought into the diet of their…
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20 MarchRetailers
Years.com launches new King Prawn and Giant Squid Paella for dogs
Fresh pet food brand Years.com has unveiled the first meal in its ‘Chef’s Collection’, the King Prawn and Giant Squid Paella for dogs. Created with a gourmet flair, this handmade dish has been expertly crafted by Years’ head chef Luke Alkemade, whose culinary background includes Michelin star restaurants, luxury yachts…
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