Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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May- 2025 -27 MayRetailers
Brit Care launches new Brit Mini Treats range
Premium pet food brand Brit Care has launched its new Brit Mini Treats range to help combat the most common health challenges of mini breeds. According to Brit Care, miniature breeds make up more than 60% of all domestic dogs in the world, and their “popularity is growing”. The new…
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23 MayRetailers
Canagan launches new Canagan Petite kibble
Canagan, the family-run pet food company renowned for its grain-free dog food, has expanded its wet food range with the launch of its new Canagan Petite kibble. The Petite kibble is available in seven recipes of 100g alu trays. Specially formulated for small breed dogs, this kibble is crafted with…
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21 MayRetailers
Albion Pet Foods to expand its retail arm with new rebrand
Midlands-based raw pet food manufacturer Albion Pet Foods has announced plans to expand its retail arm following its acquisition by Gill Bower, business owner and entrepreneur. Since taking over Albion, Bower has moved the manufacturing side of the pet food to a new plant in Warwickshire so that the whole…
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20 MayRetailers
Butternut Box secures £64m in debt financing from Liquidity
Fresh dog food brand Butternut Box has secured a debt financing of £64m from Liquidity, an AI-driven private credit firm. The new funding will enable Butternut Box to solidify its market position in Europe with the development of a second manufacturing facility in Poland. Founded in 2016, Butternut Box is…
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14 MayManufacturers
Cotswold Raw gains UK Pet Food approval
Cotswold Raw has announced that it has officially achieved approval under UK Pet Food’s Raw Standard Scheme. The scheme was developed by UK Pet Food and KIWA alongside the government regulatory bodies DEFRA and the FSA. The UK Pet Food Raw Standard encompasses all aspects of hygiene and feed safety.…
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13 MayManufacturers
WHM Pet Group and Wildlife World agree distribution partnership
WHM Pet Group, a manufacturer of high-quality wild bird food and accessories, has announced a new distribution partnership with Wildlife World, the designer and manufacturer of innovative, wildlife-friendly garden products. From 2 June 2025, Wildlife World products will be distributed to the trade via WHM Pet Group. The pair said…
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12 MayRetailers
Bella and Duke launches limited edition Wagyu Beef meal
Bella and Duke has announced the launch of its limited edition Wagyu Beef meal. The limited edition gourmet meal for dogs is crafted with 80% high-welfare Wagyu beef, packed with a curated selection of seasonal vegetables and hand-picked superfoods to support digestion, immune strength, coat condition, and energy levels —…
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8 MayBusiness
Prefera Petfood acquires The Pack
Prefera Petfood has announced that it has acquired alternative UK-based protein petfood business The Pack. The Pack launched in 2021 primarily selling direct to consumer and in 2022 it was selected for Mars Petcare backed accelerator Leap Ventures. The brand became the first in the world to sell a cultivated…
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Apr- 2025 -16 AprilRetailers
Lily’s Kitchen launches new supplement range
B Corp pet food brand Lily’s Kitchen has launched a new range of supportive supplements for dogs. The latest range is designed to be incorporated into a daily feeding routine. Developed with a vet, the supplements range contains carefully selected ingredients, including concentrated botanicals, to help give dogs support, whether…
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14 AprilIndustry News
Petchef launches Greece’s first freshly cooked renal support recipe for dogs
Petchef, Greece’s leading provider of freshly cooked pet meals, has announced the launch of its Renal Support Recipe – a groundbreaking, vet-formulated meal designed specifically for dogs suffering from Chronic Kidney Disease (CKD), a condition that affects nearly one in 10 senior dogs worldwide. Developed in collaboration with veterinary nutritionists…
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