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Pet food brand Dibo is launching limited edition festive packaging for four of its free flow raw dog meals, available to the independent trade over the Christmas period.
The seasonal packs will be applied to existing recipes, which remain unchanged, including three Bird Roast with chicken, turkey and duck with blueberries and sweet potato, goose with lamb and offal, turkey mix, and venison with salmon and offal.
Point of sale materials will also be offered to support in-store promotion.
Dibo, which was rebranded earlier this year, stated that the updated packaging reflects its focus on quality, trust and accessibility in natural feeding.
The brand will showcase the festive range at PATS 2025, where it will exhibit for the first time. Parent company Nutriment will also present its wider portfolio at the show.
