Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Jun- 2025 -4 JuneScience
BIV and Mars launch 2025 Global Pet Food Innovation Programme
Mars Petcare and Big Idea Ventures (BIV) have announced the launch of the 2025 Global Pet Food Innovation Programme in collaboration with AAK, Bühler, and Givaudan. Building on last year’s program, the second round aims to accelerate sustainable innovation in the pet food sector by supporting startups with novel ingredients,…
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3 JuneRegulation
UK Pet Food welcomes new chair
UK Pet Food has announced the appointment of Dr Matt Elliott, scientific and regulatory affairs manager at Mars, as its new chair. He succeeds Rupert Phillips, who stepped down from the role slightly early after a move away from pet food into the animal feed sector. With over 20 years…
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2 JuneAppointment
GAPFA appoints new secretary general
The Global Alliance of Pet Food Associations (GAPFA) has announced the appointment of Dr. Sebastian Csaki as its new secretary general, effective immediately. Csaki will lead GAPFA’s work to improve the health and wellbeing of pets globally through access to safe, nutritious and sustainable pet food. With over 20 years…
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May- 2025 -27 MayRetailers
Brit Care launches new Brit Mini Treats range
Premium pet food brand Brit Care has launched its new Brit Mini Treats range to help combat the most common health challenges of mini breeds. According to Brit Care, miniature breeds make up more than 60% of all domestic dogs in the world, and their “popularity is growing”. The new…
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23 MayRetailers
Canagan launches new Canagan Petite kibble
Canagan, the family-run pet food company renowned for its grain-free dog food, has expanded its wet food range with the launch of its new Canagan Petite kibble. The Petite kibble is available in seven recipes of 100g alu trays. Specially formulated for small breed dogs, this kibble is crafted with…
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21 MayRetailers
Albion Pet Foods to expand its retail arm with new rebrand
Midlands-based raw pet food manufacturer Albion Pet Foods has announced plans to expand its retail arm following its acquisition by Gill Bower, business owner and entrepreneur. Since taking over Albion, Bower has moved the manufacturing side of the pet food to a new plant in Warwickshire so that the whole…
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20 MayRetailers
Butternut Box secures £64m in debt financing from Liquidity
Fresh dog food brand Butternut Box has secured a debt financing of £64m from Liquidity, an AI-driven private credit firm. The new funding will enable Butternut Box to solidify its market position in Europe with the development of a second manufacturing facility in Poland. Founded in 2016, Butternut Box is…
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14 MayManufacturers
Cotswold Raw gains UK Pet Food approval
Cotswold Raw has announced that it has officially achieved approval under UK Pet Food’s Raw Standard Scheme. The scheme was developed by UK Pet Food and KIWA alongside the government regulatory bodies DEFRA and the FSA. The UK Pet Food Raw Standard encompasses all aspects of hygiene and feed safety.…
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13 MayManufacturers
WHM Pet Group and Wildlife World agree distribution partnership
WHM Pet Group, a manufacturer of high-quality wild bird food and accessories, has announced a new distribution partnership with Wildlife World, the designer and manufacturer of innovative, wildlife-friendly garden products. From 2 June 2025, Wildlife World products will be distributed to the trade via WHM Pet Group. The pair said…
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12 MayRetailers
Bella and Duke launches limited edition Wagyu Beef meal
Bella and Duke has announced the launch of its limited edition Wagyu Beef meal. The limited edition gourmet meal for dogs is crafted with 80% high-welfare Wagyu beef, packed with a curated selection of seasonal vegetables and hand-picked superfoods to support digestion, immune strength, coat condition, and energy levels —…
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