Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Feb- 2024 -9 FebruaryCharities
PIF calls for donations to support Ukrainian pets
The Pet Industry Federation (PIF) is calling on pet businesses to once again donate crucial pet supplies to the abandoned pets in Ukraine. As part of the ‘Save the Pets of Ukraine’ project. UK pet businesses are being asked if they can donate items. PIF is looking for items such…
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8 FebruaryBusiness
Demand remains for healthy pet food despite inflation, study finds
Owners continue to want “quality”, “nutritional” and “healthy” food for their pets despite inflation and price increases on pet food, according to a new research by market research agency FMCG Gurus, on behalf of Beneo. The new global survey has been conducted with 2,500 dog and cat owners in the…
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6 FebruaryManufacturers
Vafo Group acquires Dagsmark Petfood
European producer of “super premium” pet foods Vafo Group has acquired Finnish company Dagsmark Petfood. Now part of Vafo Group, Dagsmark will continue its operations while retaining its existing workforce. In Finland, Vafo Group is currently represented by its subsidiary Prima Pet Premium, which also operates a new dry food…
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Jan- 2024 -31 JanuaryRegulation
Marleybones secures listing with Whole Foods Market
Pet food subscription startup Marleybones has secured a listing with Whole Foods Market. From 1 February, Marleybones’ pantry, fresh dog food, gourmet treats and health boosting toppers, will be available in Whole Foods Market. The women-founded, dog-centred brand features “fresh”, shelf-stable meals that are steam-cooked to retain all their “natural…
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30 JanuaryRetailers
Pets Choice invests £500k on new packaging
Pet food manufacturer, Pets Choice, has announced it has invested half a million pounds on new packaging amid a new campaign to generate even more awareness for its “growing” cat and dog food brand, Webbox Naturals. As part of this redesign, the product packaging now includes a “satisfaction guarantee”, promising…
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26 JanuaryRetailers
Animology appoints new non-executive director
Group 55 has appointed Kieran Prince as non-executive director of its pet care brand Animology. The Lancashire-based pet food brand sells a range of pet care products including shampoos and deodorising sprays for dogs and cats, fragrance sprays and functional grooming products. Prince has extensive experience and expertise in the…
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24 JanuaryManufacturers
United Petfood acquires Vital Petfood Group
European dog and cat food manufacturer United Petfood has announced that a share purchase agreement has been signed for the acquisition of Vital Petfood Group in Ølgod, Denmark. The takeover of the first plant in the Nordics is part of the planned growth strategy of United Petfood. Vital Petfood Group…
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22 JanuaryRetailers
Bella and Duke appoints new CEO
Rosyth-based pet food and wellbeing company Bella and Duke has announced the appointment of James Sturrock as its new chief executive. The news comes as former CEO and co-founder Mark Scott moves to a non-executive director role. Following a record-breaking year of delivering over 15 million meals across the UK…
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19 JanuaryEvents
Dogstival returns for 2024
Dog festival Dogstival has announced that it is returning for 2024 taking place on Saturday 1 and Sunday 2 June. The two-day event also returns to its most successful venue to date, Burley Park in the heart of the New Forest. The event plans to have room for 10,000 attendees…
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17 JanuaryManufacturers
Globe Buddy introduces new sustainable dog food
Danish pet food company Globe Buddy has introduced a new sustainable dog food based on insects. The Globe Buddy Brown food features protein from the black soldier fly larvae, which is good for dogs, especially those with sensitive digestion or intolerances to traditional meats. It is also a win for…
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