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Pet Food

Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.

  • Apr- 2024 -
    19 April
    RetailersTails.com secures B-Corp certification

    Tails.com secures B-Corp certification

    Tails.com, the tailored dog food service in the UK and Netherlands, has announced that it has become a certified B Corporation following an assessment by B Lab. B Lab is a non-profit network transforming the global economy to benefit all people, communities, and the planet. Certified B Corporations are independently…

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  • 18 April
    RetailersNew Northampton Jollyes store to open with Community Pet Clinic

    New Northampton Jollyes store to open with Community Pet Clinic

    Jollyes has announced that it is set to open a brand new store at Unit 4, St James Retail Park in Northampton on Friday 26 April. The company will take up residence in the old Furniture Warehouse unit next to The Range on Towcester Road and will offer a Community…

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  • 9 April
    RetailersGrub Club secures Pets at Home as stockist

    Grub Club secures Pets at Home as stockist

    London Business School alumnus Alessandro Di Trapani has announced the launch of the Grub Club range of dog foods into British pet supplies retailer, Pets at Home. Select products from Grub Club’s lineup will be available at 466 Pets at Home stores throughout the UK, as well as on the…

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  • 4 April
    Trade OrganisationsUK Pet Food appoints Rupert Phillips as new chairman

    UK Pet Food appoints Rupert Phillips as new chairman

    UK Pet Food, the trade association for the UK Pet Food industry, has appointed Rupert Phillips, managing director of Pet (UK & Ireland) at Spectrum Brands, as its new chairman. According to UK Pet Food, Phillips is well-equipped to lead UK Pet Food alongside the team over the next two…

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  • Mar- 2024 -
    21 March
    RetailersPercuro Pet Food partners with NFRSA

    Percuro Pet Food partners with NFRSA

    The insect protein-based pet food company Percuro has collaborated with the National Foundation for Retired Service Animals (NFRSA) to help support the welfare needs of retired service animals through a feeding programme. The charitable organisation will benefit from the donations supplied by the hypoallergenic pet food specialist as part of…

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  • 19 March
    RetailersDr Veneta to launch in April

    Dr Veneta to launch in April

    UK-based vet and canine nutritionist Dr Veneta is set to launch her eponymous pet food brand in April with her new range of freeze-dried dog food. The four-strong portfolio of freeze-dried nuggets prioritises the ongoing health of the dog’s microbiome, where 84% of its all-important immune system resides. The new…

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  • 18 March
    ManufacturersMeatly partners with Omni to launch first cultivated meat cat food

    Meatly partners with Omni to launch first cultivated meat cat food

    Cultivated meat company Meatly has claimed it has created the world’s first cans of cat food that use cultivated chicken as the protein source. The product was created in collaboration with its first brand partner, Omni, a fast-growing novel protein pet food company in the UK, founded by veterinarian Dr…

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  • 15 March
    RetailersBenyfit Natural celebrates 10th anniversary

    Benyfit Natural celebrates 10th anniversary

    Raw dog food company Benyfit Natural has announced the celebration of its 10th anniversary. Since its establishment in 2014, Benyfit Natural has grown from a “modest” startup with the first recipes evolving around founder Ben Van Praagh’s kitchen table to a “prominent” premium player in the raw dog food sector.…

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  • 12 March
    RetailersInspired Pet Nutrition invests over £30m in its regional factories

    Inspired Pet Nutrition invests over £30m in its regional factories

    Yorkshire-based pet food company Inspired Pet Nutrition (IPN) has announced an investment of over £30m in new technologies designed to significantly expand technical capability, potential product range and capacity at its regional factories. IPN has invested more than £6m at its wet food facility to more than double its capacity.…

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  • 4 March
    ManufacturersTed’s Bowl launches ready meals with Ocado Retail

    Ted’s Bowl launches ready meals with Ocado Retail

    Ted’s Bowl has announced that it is set to launch pet ready meals with a major listing secured in Ocado. Ted’s Bowl’s full range comprises nutritionally tailored ready meals for adult dogs, senior dogs, puppies, adult cats, and kittens. The meals include human grade prime cuts of meat, fish, and…

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