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Pet Food

Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.

  • Aug- 2014 -
    29 August
    ManufacturersHiLife’s New Dish Shortlisted for Product Innovation Award

    HiLife’s New Dish Shortlisted for Product Innovation Award

    The new HiLife FEED ME! dog food from Town and Country Pet Foods has been nominated for a national award in product innovation. The Leicestershire based firm is among the finalists in the 2014 PetQuip Awards with the HiLife FEED ME! Something Special range which features slices of sausage. The…

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  • 1 August
    Industry NewsSupermarkets Support Bob Martin Removing Permethrin On-animal Treatments From General Sale

    Supermarkets Support Bob Martin Removing Permethrin On-animal Treatments From General Sale

    Bob Martin has been working with leading retailers on the decision to remove on-animal flea medicinal products containing Permethrin from sale in grocery stores to reduce the risk of misuse and misunderstanding around the active ingredient. Permethrin poisoning is one of the most commonly reported poisonings in cats worldwide. These…

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  • Apr- 2014 -
    9 April
    Trade OrganisationsPFMA plans for the future of the UK’s pets

    PFMA plans for the future of the UK’s pets

    In March, the Pet Food Manufacturer’s Association (PFMA) brought together key figures in the pet care sector to highlight the issue of pet obesity and look at how the industry could tackle this growing problem. The Pet Obesity Question Time launched the start of the PFMA’s #Get Pets Fit campaign…

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  • 2 April
    ManufacturersSneyd’s Wonderfeeds expanding fast

    Sneyd’s Wonderfeeds expanding fast

    An increase in the demand for the Sneyd’s Wonderdog range, as well as its small animal feeds, has led to the appointment of Simon Le Jeune to the company’s sales department. Chairman of the company John Sneyd said the company developed a two year expansion plan during the latter quarter…

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  • Mar- 2014 -
    28 March
    ManufacturersArden Grange introduces new Partners Appetite Plus

    Arden Grange introduces new Partners Appetite Plus

    Sussex-based pet food company Arden Grange is to introduce a new addition to its range of super premium, naturally hypoallergenic tinned dog foods, Partners Appetite Plus. Suitable for all breeds of dogs and puppies, this complete, highly concentrated liquid diet has been formulated with weaning puppies and adult dogs requiring…

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  • 14 March
    Trade OrganisationsPFMA’s ‘Pet Obesity: Five years on’

    PFMA’s ‘Pet Obesity: Five years on’

    The Pet Food Manufacturers Association (PFMA) has revealed two in three (63 per cent) owners feel more important problems face their pets than obesity. Today, three in four vets believe pet obesity is on the rise, considering the root causes of pet weight gain to be owners not following feeding guides, treating…

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  • 13 March
    EventsHills announces new PATS launch

    Hills announces new PATS launch

    Having identified a gap in the pet food category, Hill’s Pet Nutrition will be unveiling its new contemporary concept at PATS Sandown in March. The company explains that it will be creating some much needed ‘elbow room’ in the sector that will allow it to flex its retail muscles. Quality…

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  • 10 March
    ManufacturersOrijen signs exclusive deal with Vital

    Orijen signs exclusive deal with Vital

    Bern Pet Foods has announced an exclusive distribution agreement with Vital Pet Products for its range of Orijen dog and cat foods and the recently introduced freeze-dried foods and treats. The partnership, which will be launched to the trade at PATS, is accepting pre-orders now. Colin Rodger, director of Bern…

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  • 5 March
    Current AffairsUK’s first Seminar Led Debate on Raw Feeding for Veterinary Students

    UK’s first Seminar Led Debate on Raw Feeding for Veterinary Students

    On February 20, natural pet food company Natures Menu organised a UK first, an independent seminar led debate on raw feeding cats and dogs with veterinary students. The students of LUVS, Liverpool University Veterinary Society turned out in droves to find out more about the much talked about topic, which…

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  • Feb- 2014 -
    10 February
    ManufacturersContinued success for Arden Grange

    Continued success for Arden Grange

    Sussex based pet food company Arden Grange has received two highly commended awards in the categories of “Best Dry Dog Food” and the “Specialist Dog Food”. Wendy Stephens, Arden Grange co-founder said: “We are thrilled to accept these two awards. We are particularly pleased to receive the highly commended accolade…

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