Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Dec- 2014 -18 DecemberManufacturers
Road To Recovery For Poorly Pooches with Lily’s Kitchen January Launch
With the launch of a unique Recovery Recipe, London-based Lily’s Kitchen, makers of natural, proper food for pets have come to the rescue of sick and recovering dogs and their owners nationwide. This new wholesome food is as gentle on the tummy as home-made chicken and rice and should help dogs get…
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16 DecemberIndustry News
Wag and Tone wins PFMA’s ‘Get Pets Fit Award’
The Pet Food Manufacturers’ Association (PFMA) has announced that Wag and Tone is the winner of its inaugural ‘Get Pets Fit Award’, acknowledging the great work undertaken by Karen Laker in Lincolnshire and Nottinghamshire to promote fitness among her dog and human clients. Nicole Paley, Communications Manager of PFMA…
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11 DecemberIndustry News
Burns Has The Winning Formula – Again!
Burns Pet Nutrition has scooped the top three dog food honors in the 2014/2015 Your Dog Magazine Product Awards for a second year running – an exact replication of their 2013/2014 wins across the best dry, wet and specialist categories. The results of these annual product awards are always eagerly…
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9 DecemberManufacturers
Nutriment to Launch Dinner For Dogs, Raw Food Recipes for Smaller Dogs, in Feb 2015
Nutriment is an award-winning, family-owned dog-loving business whose innovative small-batch recipes are made wholly from human-grade meat & veg, a generous dash of metabolism-friendly superfoods (kelp, salmon oil, coconut oil…) and they are about to launch a new range aimed at the smaller dog. Known for its offering for the…
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8 DecemberFunny
Love dogs? Love Xmas? Fish4Dogs Has Something For You, With Its New Video Marketing Campaign
Worcestershire based manufacturer of pet food and treats made from fish, Fish4Dogs has entered the world of online video marketing with the launch of its own unique take on the 12 days of Christmas. Their animated video, the 12 days of Fishmas, has been launched on You Tube and on…
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5 DecemberIndustry News
Burns Pet Nutrition Teams Up With Support Dogs
Burns Pet Nutrition is pleased to announce its partnership with national assistance dog charity, Support Dogs. Support Dogs provide, train and support specialist assistance dogs to help increase independence and quality of life for people with various medical conditions. The charity was formed in 1993 and has trained over 200…
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5 DecemberProducts
Dogs Dinner With All The Trimmings From Natural Instinct Ltd
There is no denying, the Festive season is upon us and Natural Instinct have been busy once again working on its Christmas meal offering for cats and dogs. The Limited Edition ‘Christmas Feast’ recipe is back! As we all tuck into our Christmas dinner this year, dogs and cats can…
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2 DecemberManufacturers
5.5 Million Dogs In UK To Share Christmas Dinners This Year, Despite Scary Health Implications
According to the Pet Food Manufacturers’ Association 2014 5.5 millions dogs will be given their own helping of their owner’s Christmas dinner, despite its deadly health implications. Natural pet food company Forthglade, has joined forces with TV presenter and keen animal lover Adam Henson to highlight the dangers of sharing rich festive…
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Nov- 2014 -25 NovemberProducts
Collards Pet Food Introduce 2 NEW Wet Tray Varieties For Dogs
Balanced and natural pet food company Collards has introduced 2 new adult varieties to their popular Hypo allergenic all life stage wet tray range, for dogs. The new Duck & Rice and Lamb & Rice options come in 400g trays, which are in addition to the existing varieties in the…
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19 NovemberManufacturers
Devoted Pet Foods Launches its First Premium Grain-free Dog Food Varieties
Devoted Pet Foods has announced the launch of its first three varieties of premium grain free dog food: Scottish Salmon, Duck with Trout and Free-Run Chicken. Developed alongside the UK’s leading pet nutritionists, Devoted dog food contains no cereal, wheat or rice and is specifically designed to work in harmony with…
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