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Pet Food

Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.

  • Jul- 2016 -
    25 July
    Current AffairsACANA Pet Dog

    The launch of ACANA Heritage Light & Fit

    Newly launched dog food ACANA Heritage Light & Fit is designed to promote peak physical conditioning in all breeds and ages. It replaces the old ACANA Classics Light & Fit and has more meat and more fresh meat. It’s carbohydrate-limited and grain-free. ACANA Light & Fit features 35 percent protein, with limited…

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  • 22 July
    Current AffairsBarking Heads and Meowing Heads launch new wet tins

    Barking Heads and Meowing Heads launch new wet tins

    Natural pet food brands Barking Heads and Meowing Heads have launched an array of new tinned wet food for dogs and cats. Moving away from their original foiled trays, the ultra premium products will now be presented in handy 100g, 200g and 400g ctins with easy-open ring-pull tops. Each recipe has been…

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  • 21 July
    Current AffairsPet Business Forthglade

    Forthglade’s new look and new recipes

    Natural pet food company, Forthglade, has revealed its brand new look. The company will also be adding new recipes to its rebranded cat food range. The Devon-based company guarantees that its 100 percent natural meals contain a minimum meat content of 85 percent. They are also free from any junk or fillers.…

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  • 19 July
    Current AffairsPet Business PATS Telford

    Naturediet to launch new products at PATS

    Naturediet will launch an exciting new range of products at PATS Telford 2016. The family-owned business has more information on its new ranges which you will be able to view at the September trade show. Telford won’t be Naturediet’s first PATS launch. In March the company received excellent feedback after unveiling…

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  • 18 July
    Current AffairsSheba launches new soup for cats

    Sheba launches new soup for cats

      Mars Petcare has launched Sheba Classic Soups, a new complementary meal for cats. Sheba Soups is a broth carefully prepared using 100 percent real fish, chicken and seafood – a luxury, premium treat for cats, which offers variety outside of their everyday meals. It comes in a core range of flavours, with a taste…

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  • 14 July
    Current AffairsAldi launches new premium pet food range

    Aldi launches new premium pet food range

    Discount supermarket, Aldi, is extending its pet food range with a new premium hypoallergenic dog food, as well as new packaging designs for its existing cat food. Aldi will be launching Langham’s Complete Dry Dog Food, an advanced nutrition hypoallergenic premium dog food typically only stocked in pet specialists, in stores across…

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  • 11 July
    Current AffairsPets at Home launches brand new food

    Pets at Home launches brand new food

    Pet retailers, Pets at Home have launched a brand new pet food exclusively available at its stores.  AVA (Advanced Veterinary Approved) dog and cat food is scientifically formulated and available in various formats including dry kibble and wet pate and chunks.  The tailored formulations of the AVA brand, all with…

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  • 8 July
    Current AffairsPFMA Pet Business

    PFMA wins Digital Campaign of the Year Award

    The Pet Food Manufacturers’ Association (PFMA) has scooped up an award for ‘Digital Campaign of the Year’. The plaudit was received at the Trade Association Forum (TAF) Best Practice Awards 2016 on July 7. Formally supported by the Department of Business, Innovation and Skills, the Awards recognise, reward and promote best practice amongst Trade Associations…

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  • 1 July
    ProductsRaw Pet Business

    Laverstoke Park Farm launches premium pet food

    Laverstoke Park Farm, a leading manufacturer of organic food for humans, will be increasing the availability of its raw pet food. Jody Scheckter and his team will be taking their bold, ‘following Nature’s lead’ beliefs into the UK’s emerging BARF pet food arena.   A chance conversation with Suzanne Brock, of Nutriment, in 2015…

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  • 1 July
    ManufacturersSkinners Pet Business

    Skinner’s launches Puppy and Junior Products

    Family-owned and run company, Skinner’s Petfoods, has added two new hypoallergenic products to its Field & Trial Range. Puppy Duck & Rice and Junior Duck & Rice have been developed to offer optimum nutrition for the most crucial stages life stages through a puppy’s development into young adulthood. Skinners Field &…

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