Jody Scheckter and his team will be taking their bold, ‘following Nature’s lead’ beliefs into the UK’s emerging BARF pet food arena.
A chance conversation with Suzanne Brock, of Nutriment, in 2015 quickly snowballed into a firm, mutually beneficial alliance, a fast-moving friendship and a five-strong portfolio which officially takes to the stage this August at Carfest (Laverstoke) and September PATS.
Brand owner Jody Scheckter said: “We have a very robust and well-rounded range with plenty of scope for future innovation and expansion.”
The award-winning business has a proud standing in artisanal human fayre. It adheres to a 80:10:10 (meat, bone and offal) philosophy. The business’ dog food aims offer support its wider sustainability aspirations, by employing cuts of meat and offal that are less popular with humans.