Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Jun- 2016 -2 JuneCurrent Affairs
Pets Choice wins business award
Pet food manufacturer, Pets Choice, has been named this year’s Hive Business Award winner in the ‘Made in Blackburn and Darwen’ category. The Hive Business Awards are organised by the Hive business leader’s network. Nominations featured over 45 businesses across 12 categories. Winners were announced at a ceremony attended by representatives of Pets…
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1 JuneCurrent Affairs
Bucktons releases bird care videos
Pet food brand, Bucktons, has released a YouTube series, offering useful advice and bird care tips. The videos will educate staff and shoppers on quick and easy ways to care for aviary birds, ensuring healthier, happier pets and more relaxed owners. The series can be found on Bucktons Pet YouTube channel and on…
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1 JuneCurrent Affairs
Eukanuba promotes good puppy nutrition
Pet food brand Eukanuba has launched a new campaign, promoting the Eukanuba Puppy range. The company will identify its products’ health benefits to reassure new owners that they’re providing their puppy with a strong foundation for their future. The range includes the key benefits puppies need for a complete and balanced diet. Among other innovations,…
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1 JuneCurrent Affairs
Dogs watch nine hours of TV a week, says Wagg
A study by pet food manufacturer, Wagg, found that the average dog now watches more than nine hours of TV a week. 91 percent of owners admitting their pet regularly sits on the sofa and watches TV with them. A further 36 percent would go as far as describing their pets as a “TV…
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May- 2016 -27 MayCurrent Affairs
Forthglade launches full rebrand
Forthglade has unveiled a new look following a full rebrand for its wet pet foods for cats and dogs. Both complete and complementary ranges each include new and improved recipes, as well as the grain free varieties. The complementary meals have been renamed the ‘Just’ range and contain 90 percent minimum meat content.…
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26 MayCurrent Affairs
ACANA launches new Heritage Puppy Food
The newly launched ACANA Heritage range, that replaces most of the ACANA Classics, includes three new puppy food products. ACANA Puppy Small Breed, Puppy & Junior and Puppy Large Breed all contain enhanced ingredients. Biologically Appropriate ACANA Heritage puppy food is carbohydrate-limited and grain-free. They are all prepared with 70 percent nourishing…
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25 MayCurrent Affairs
PIF reveals first annual industry trends
The Pet Industry Federation has revealed the first annual trends within the £900 million pet food industry. The PIF, in conjunction with GfK, collected over a year’s worth of data from pet and non-pet speciality stores, which shows that dog food accounts for three quarters of the sales value in a market now…
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24 MayCurrent Affairs
New account manager for Pet Food (UK)
Deborah Jones has joined Pet Food (UK) as the company’s new key accounts manager for UK and International customers. She said: “I have settled in to the role very quickly and am really enjoying it, it is only early on but I am so comfortable that it already feels like I have been here…
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12 MayCurrent Affairs
Hill’s Pet Nutrition recalls cat food pouches
Hill’s Pet Nutrition is recalling certain packs of cat food pouches because there are high levels of iron present in the pet food as a result of an error by an ingredient supplier, according to the Food Standards Agency. The Agency is advising owners and retailers to issue the product recall…
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12 MayCurrent Affairs
Wagg Foods invests in Gogglebox-style campaign
Wagg Foods is investing in a Gogglebox-style integrated marketing campaign to drive awareness of its pet food products, as the business continues to grow. The predominately web-based campaign focuses on Wagg’s core product offering, food for dogs. It appears alongside the launch of Wagg’s new website, aiming to drive traffic to the…
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