Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Jul- 2016 -18 JulyCurrent Affairs
Sheba launches new soup for cats
Mars Petcare has launched Sheba Classic Soups, a new complementary meal for cats. Sheba Soups is a broth carefully prepared using 100 percent real fish, chicken and seafood – a luxury, premium treat for cats, which offers variety outside of their everyday meals. It comes in a core range of flavours, with a taste…
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14 JulyCurrent Affairs
Aldi launches new premium pet food range
Discount supermarket, Aldi, is extending its pet food range with a new premium hypoallergenic dog food, as well as new packaging designs for its existing cat food. Aldi will be launching Langham’s Complete Dry Dog Food, an advanced nutrition hypoallergenic premium dog food typically only stocked in pet specialists, in stores across…
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11 JulyCurrent Affairs
Pets at Home launches brand new food
Pet retailers, Pets at Home have launched a brand new pet food exclusively available at its stores. AVA (Advanced Veterinary Approved) dog and cat food is scientifically formulated and available in various formats including dry kibble and wet pate and chunks. The tailored formulations of the AVA brand, all with…
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8 JulyCurrent Affairs
PFMA wins Digital Campaign of the Year Award
The Pet Food Manufacturers’ Association (PFMA) has scooped up an award for ‘Digital Campaign of the Year’. The plaudit was received at the Trade Association Forum (TAF) Best Practice Awards 2016 on July 7. Formally supported by the Department of Business, Innovation and Skills, the Awards recognise, reward and promote best practice amongst Trade Associations…
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1 JulyProducts
Laverstoke Park Farm launches premium pet food
Laverstoke Park Farm, a leading manufacturer of organic food for humans, will be increasing the availability of its raw pet food. Jody Scheckter and his team will be taking their bold, ‘following Nature’s lead’ beliefs into the UK’s emerging BARF pet food arena. A chance conversation with Suzanne Brock, of Nutriment, in 2015…
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1 JulyManufacturers
Skinner’s launches Puppy and Junior Products
Family-owned and run company, Skinner’s Petfoods, has added two new hypoallergenic products to its Field & Trial Range. Puppy Duck & Rice and Junior Duck & Rice have been developed to offer optimum nutrition for the most crucial stages life stages through a puppy’s development into young adulthood. Skinners Field &…
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Jun- 2016 -23 JuneCurrent Affairs
Rabbit diets: Let’s hear it for hay
How much hay should a rabbit eat? The Pet Food Manufacturers’ Association (PFMA) tackles the question with a recently released poster, ‘The Importance of Hay’. The poster was made in conjunction with veterinary and nutritional experts from the PFMA’s Small Animal Group. It features an outline of a rabbit with different sized body parts, representing…
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22 JuneIndustry News
New ACANA Heritage Senior Dog Food
New ACANA Heritage Senior Dog food includes more dried meat and fresh meat. The high protein diet is carbohydrate-limited and grain-free. It will replace the old ACANA Classics Senior Dog food. The new product’s extra protein comes from free-run chickens. Whole eggs and wild-caught fish are sourced locally to the kitchens of Champion Petfoods. One third…
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21 JuneCurrent Affairs
Over 80% of workplaces don’t allow dogs
A new survey has revealed that 82 percent of workplaces don’t allow dogs, even though one in two pet lovers would take their dog to work is allowed. A survey from Purina, Nestlé’s pet food company, found when it comes to choosing a job, Britons would love to bring their…
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16 JuneCurrent Affairs
PFMA launches wild bird pack for children
Children will learn to reconnect with nature, with wild bird packs from the Pet Food Manufacturers’ Association (PFMA). The trade organisation says children spend an average of six hours a day looking at screens. To redress the balance, the PFMA plans to team up with schools in the UK. The PFMA…
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