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Pet Food

Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.

  • Oct- 2016 -
    11 October
    Current Affairs£9,000 cat food goes on sale

    £9,000 cat food goes on sale

    A luxury cat food for the “insanely rich” goes on sale this week – for an eye-watering £9,000. ‘British Banquet’ contains Arenkha caviar, line-caught Scottish salmon, hand-caught Norfolk lobster, and locally-sourced Devon crab. Each gourmet pack also includes organic asparagus, quinoa, and saffron for that “extra touch of luxury and…

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  • 6 October
    Eventspet bowl

    SureFeed® Sealed Pet Bowl ‘highly commended’ at awards event

    SureFlap® has been ‘highly commended’ in the Product Innovation of the Year category at the PetQuip Awards. The multi award-winning pet product specialist gained recognition for its innovative pet feeder, the SureFeed® Sealed Pet Bowl. The company was presented with the award at a special party for the pet industry on the first…

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  • 3 October
    Current AffairsDog Treat

    The Dog Treat Company spreads the word overseas

    Overseas orders and enquiries now account for a significant swathe of DTC’s (The Dog Treat Company’) sales. DTC’s founder Joe Halliwell said, “In the same way we put our trust in Japanese innovation and Germany’s precision engineering, the UK is establishing an unrivalled reputation for ingredient integrity. “Whether its companionship (completing…

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  • Sep- 2016 -
    27 September
    EventsPetQuip

    PetQuip Awards reveal winners at sell-out event

    Twenty five pet companies had good reason to celebrate at the PetQuip’s Awards Dinner & Party. On September 25, PetQuip revealed the winners in 2016’s eight awards categories. The sell-out event took place at the Ludlow Suite in the Telford International Centre, in association with PATS Telford. The awards were presented by Pat Flynn, PetQuip…

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  • 26 September
    EventsAwards

    PATS announces New Product Awards winners

    The winners of the PATS Telford 2016 New Product Awards were announced on September 25 at the annual PATS Telford trade show in Shropshire. It was a record year for the New Product Showcase, with more than 260 items on display. The winners were chosen by a team of expert pet retail…

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  • 20 September
    EventsPIF Pet Awards

    Pet Industry Federation Awards 2016 receive record entries

    The Pet Industry Federation (PIF) has revealed the finalists for this year’s PIF Awards.   The Pet Industry Federation Awards celebrate those pet businesses that have made outstanding achievements throughout the year. It also provides an opportunity for the whole industry to come together, socialise and network over a three-course…

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  • 16 September
    Industry NewsACANA

    New Biologically Appropriate ACANA Classics

    New pet food, ACANA Classics, contains nourishing meat or fish proteins, sourced from farmers and fishermen who are known and trusted by the brand. The key features are 50 percent meat, one third fresh or raw meat and a variety of three meats all in whole prey ratios of meat, organs…

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  • 16 September
    ManufacturersBarking Heads Pet Food

    Pet Food UK runs first national advertising campaign

    Premium dog food brand, Barking Heads™ will launch its first national television and radio advertising campaign from mid-September 2016. Barking Heads has invested £350k in the campaign. Filmed in Bedfordshire, the adverts were written and produced by Radioville and Jungle Creative. Television commercials will be aired across various Sky channels. The radio advertising…

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  • 6 September
    Current AffairsGLEE pet trade

    Skinner’s Pet Food to exhibit at GLEE Birmingham

    Skinner’s Pet Foods will exhibit at GLEE, the UK’s leading gardening trade show. Find the company in Hall 17 on stand 17P76 at Birmingham’s NEC on September 12-14. Skinner’s has been manufacturing premium quality complete dry dog food for more than 40 years. The company produces an extensive Field & Trial…

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  • 1 September
    Current AffairsAATU launch new wet pet food

    AATU launch new wet pet food

    AATU is launching two brand-new ranges of wet food at PATS Telford this month. The British brand decided to expand in to wet food after receiving an overwhelming amount of requests from customers. Boasting 90 percent meat, the new wet food for dogs will come packed in the convenience of a ring-pull can and…

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