Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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May- 2017 -16 MayCurrent Affairs
New pet food pledge asks owners to ‘Dump the Junk’
Have your customers taken the Pet Food Pledge? The newly launched national awareness campaign reminds pet owners to critically assess their animals’ diets. Pet parents are encouraged to check their four legged family member doesn’t have ‘nasties’ in their food. The campaign follows on from research conducted by OnePoll in 2016. Of…
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10 MayCurrent Affairs
Pooch & Mutt launches in Spain
Pet food manufacturer Pooch & Mutt has begun a ‘soft launch’ in Spain. The company’s full range of products is now available in three Kiwoko stores. Kiwoko, a Spanish pet shop chain, will be stocking all Pooch & Mutt products. The 2kg and 10kg grain-free dry dog foods will be available…
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9 MayCurrent Affairs
Huxley Hound joins forces with Natural Pet Products Ltd
Huxley Hound has announced that it will be working with holistic pet food provider Natural Pet Products Limited. The latter has begun listing all four of Huxley’s veggie treat pouches: beetroot, sweet potato, carrot and parsnip. Huxley co-founder, Mike Deane, commented: “We’re always on the lookout for like-minded partners with a strong…
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8 MayCurrent Affairs
Webbox uses tasty tipple to raise funds for charity
A pet food brand has raised funds for charity by creating its very own beer. Webbox joined forces with Bowland Brewery to make a special tipple for a charity Beer Festival. The Lancashire based businesses created the Mutts Nuts ale especially for Blackburn Beer Festival, a fund-raising event held By Blackburn Youth Zone. A…
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4 MayIndustry News
‘Pet parents’ drive global food market
‘Pet parents’ are increasingly unwilling to compromise on the quality of food they feed their pets. The pet food market is increasingly coming to resemble the baby food market in this context, according to the new report. Paula Flores, head of pet care at Euromonitor International comments, “Globally consumers are looking…
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4 MayCurrent Affairs
Aquatic ownership comes out on top
Fish are the most popular pet in the UK with around 33 million fish making up some of the 54 million pet owning households across the country1. Research by Tetra2, has found that children with pets perform swimmingly in school, meeting or exceeding teacher’s expectations by almost 10 percent vs…
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4 MayCurrent Affairs
PFMA ‘disappointed’ following TV programme
The Pet Food Manufacturers’ Association (PFMA) has released a statement outlining ‘serious questions over the accuracy’ of the TV programme ‘Trust Me I’m a Vet’. The TV programme, first aired yesterday, looks at a team of practising vets who try to give the best advice for taking care pets. The PFMA stated:…
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3 MayCelebrities
Loose Women debate causes controversy
A debate on day-time TV show Loose Women has sparked debate amongst pet owners. Discussing the topic of pet obesity, the ladies considered whether it was the fault of the owner and whether it should be considered animal cruelty if a pet is overweight. Panellist Nadia Sawahla caused a twitter debate…
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Apr- 2017 -28 AprilCurrent Affairs
IPN goes green
Inspired Pet Nutrition (IPN) has been awarded Green Level accreditation by Investors in the Environment (iiE). This is the highest level achievable within the iiE’s scheme and IPN is the first UK pet food business to go straight from the Bronze Level, which it was awarded last April, to Green…
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26 AprilCurrent Affairs
Naturo launches canned food for dogs
Naturo Pet Foods has introduced a new range of 100 percent natural canned foods for dogs, at a competitive £1 per can price point. The company aims to make the natural pet food more accessible to pet owners. Naturo Pet Foods is a Northern Ireland-based company. Its three grain and gluten…
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