Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Mar- 2017 -27 MarchCurrent Affairs
Fold Hill Foods invests in apprenticeships
Experienced staff at the family-run pet food manufacturer Fold Hill Foods Ltd have been enhancing their skills. Employees based at Old Leake, near Boston in Lincolnshire, recently completed a 12-month bespoke training programme focused on Business Improvement Techniques (BIT). The Level 2 Apprenticeships, delivered by leading independent training provider, Skills…
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23 MarchIndustry News
Eukanuba launches new pet food
Eukanuba has launched a new pet food, NaturePlus+. NaturePlus+ aims to provide dogs with a complete and balanced meal, with nutrition to suit each life stage from puppy to adult. NaturePlus+ has a high level of animal protein from natural human grade New Zealand lamb. Celine Gustin, senior marketing manager, at Eukanuba…
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23 MarchCurrent Affairs
SARVAL announces £8m expansion
SARVAL has announced a major upgrade project to its animal by-product (ABP) processing facility in Nottingham. The £8m investment will see a purpose-built centre constructed to house dedicated processing equipment for specialist poultry products. The new lines will utilise the latest technology to process up to 3,000 tonnes of poultry…
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21 MarchCurrent Affairs
Freezer giveaway at PATS with Natures Menu
Raw pet food expert, Natures Menu, is giving away exclusive free freezers worth £495 at the PATS Sandown trade show in Surrey. Retailers simply have to visit the Natures Menu stand to place an order worth £250 or more to qualify for a free freezer delivered alongside their order. Not…
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20 MarchProducts
Natures Menu launches new Mighty Mixers
Natures Menu has announced the launch of two new Mighty Mixers following the company’s successful sponsorship of Crufts 2017. This latest addition to the Natures Menu portfolio includes two new flavours of Turkey & Oats and Salmon & Potato, available to trade from 1st April at a RRP £7.95 each.…
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15 MarchCurrent Affairs
Benyfit Natural celebrates Belle Howlett’s Crufts success
Belle Howlett and her four-year-old border collie, Ami, have been awarded YKC Jumping Dog of the Year at Crufts for the second year running. Belle has been competing with the Young Kennel Club since 2011. Belle and Ami are sponsored by raw pet food producer Benyfit Natural. In an interview with Crufts, Benyfit…
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15 MarchIndustry News
Lily’s Kitchen expands its range
Pet food producer, Lily’s Kitchen, has announced the launch of its Great British Breakfast tin (400g). Recent success of the Sunday Lunch tin (400g) showed an appetite for recipes that are based on tasty human meals, such as Lamb Hotpot. The recipes help the whole family to enjoy a traditional meal…
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13 MarchEvents
Crufts is a winner for Forthglade
Crufts was a huge success, Devon-based Forthglade has claimed. The pet food company gave over 3000 meals to pet owners for their dog’s to sample for dinner. “Crufts certainly felt busier this year” said Gerard Lovell, Joint MD of Forthglade. “It was great to note a far higher level of awareness…
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10 MarchCurrent Affairs
Premiumisation drives pet food market growth, says SARVAL
Product premiumisation is pushing growth within the global pet food market, says SARVAL, the UK supplier of high quality protein ingredients. SARVAL commercial manager Ashley Burdock has stated that product premiumisation is driving this trend: “In 2016, the global pet food market surpassed a value of more than $74.8bn – a 28…
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9 MarchCurrent Affairs
Butcher’s Pet Care celebrates 30th anniversary
2017 marks Butcher’s 30th anniversary. The company is exhibiting at the annual Crufts dogs show to showcase its original grain free recipe, Butcher’s Tripe Mix, alongside its new grain free range, The Butcher’s Choice. Since 1987, Butcher’s has used its heritage in farming and as butchers to specialise in making…
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