Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Jun- 2017 -22 JuneCurrent Affairs
Skinner’s sponsors Gundog Awards
Skinner’s Pet Foods will be sponsoring The Field magazine’s first ever Gundog Awards. Skinner’s has long been associated with working dogs, particularly gundogs. The company has manufactured its working dog food, the Field & Trial range, for around 25 years. Earlier this year Skinner’s also launched its Life range for pets. William Delamore,…
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16 JuneCurrent Affairs
Freshpet appoints new European senior marketing manager
US chilled pet food brand, Freshpet, has announced plans to strengthen its UK leadership team. The company has appointed Hannah Edwards as senior marketing manager. Freshpet was founded nine years ago in the US to bring chilled, fresh, batch cooked pet food to dogs and cats. Hannah will lead its…
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15 JuneCurrent Affairs
Cotswold RAW walks on the wild side
Cotswold RAW has named the latest addition to its ever-expanding range of dog food. The new ‘Wild’ (venison and rabbit) recipe will receive top billing at Cotswold RAW’s forthcoming Countryfile live show debut. The £500,000 raised by Cotswold RAW in 2017 enabled the Worcestershire-based production facility to expand by 30 percent.…
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6 JuneCurrent Affairs
Naturediet expands senior management team
Naturediet has added to its senior management team. Aaron Burton joins as head of sales and Emily Cannon as head of marketing. Aaron joins Naturediet from Burgess Pet Care where he managed National Accounts within wholesale, veterinary, and online channels. He will be responsible for managing and co-ordinating sales through…
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6 JuneProducts
Mr Johnson’s reveals new food for rabbits and guinea pigs
Family owned business, Mr Johnson’s, has released two new small animal pet foods. The company, which has been producing animal feeds in the UK for over 100 years, expanded its range to include Choice Rabbit Food and Choice Guinea Pig Food. The balanced formulas contain a variety of fibrous crunchy textures, helping take…
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5 JuneCelebrities
Buggy Supercat becomes an ambassador
Bern Pet Foods, the exclusive importers and distributors of ORIJEN and ACANA pet foods, today announces that Buggy Supercat, made famous by his appearance on Channel 4’s Supervet, has become ORIJEN’s first ambassador. Colin Rodger, director at Bern Pet Foods, says: “Buggy is the perfect pet to represent our brand. He has…
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May- 2017 -31 MayCurrent Affairs
Dog Treat Company joins forces with Forest Holidays
Devon-based business, Dog Treat Company (DTC) has announced a dog-friendly alliance with Forest Holidays. The latter offers nine luxury cabin sites in woodland settings. Forest Holidays is a Forestry Commission-backed project (born in 1973) tasked with reacquainting families and their dogs with the Great British countryside. From Deerpark in Cornwall…
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30 MayEvents
Skinner’s Pet Foods shows its support for BBC Countryfile Live
Skinner’s Pet Foods will sponsoring the Dog Arena for the second year at Countryfile Live. The event, which is held in association with the National Trust, takes place in the grounds of Blenheim Palace from 3 to 6 August 2017. Skinner’s will be promoting its new range, Life, aimed at pets, alongside…
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25 MayCurrent Affairs
London Stock Exchange names Natures Menu ‘Inspiring British Company’
Raw pet food producer, Natures Menu, has been named one of the London Stock Exchange’s top 1,000 Companies to Inspire Britain. The annual report identifies the fastest growing and most dynamic small and medium enterprises (SMEs) in the UK. Norfolk-based company Natures Menu specialises in raw dog and cat food…
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17 MayIndustry News
Ziwi welcomes survey on benefits of high meat pet diets
New Zealand pet food brand, Ziwi, has welcomed new research that backs high meat content diets for dogs. Ziwi (formerly called ZiwiPeak) says new independent research which shows that feeding dogs a high meat diet delivers health benefits. The New Zealand study undertaken by AgResearch and Massey University found a…
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