US chilled pet food brand, Freshpet, has announced plans to strengthen its UK leadership team. The company has appointed Hannah Edwards as senior marketing manager.
Freshpet was founded nine years ago in the US to bring chilled, fresh, batch cooked pet food to dogs and cats. Hannah will lead its European marketing strategy and support continued business development and growth, following its launch into Tesco
Hannah joins from Hoover Candy, where she spent over two years in a senior marketing rolemanaging the floorcare division’s ‘above the line’ and ‘below the line’ marketing activities covering all product segments from NPD to lifecycle management.
The position of European senior marketing manager at Freshpet is newly created, reporting into European CEO and founder Cathal Walsh and US Vice President of Marketing, John Speranza. Hannah will oversee UK and European Marketing, with a brief to deliver creative marketing campaigns that drive awareness and conversion for the already established US brand.
“Freshpet is an innovative brand that’s not afraid to challenge the status quo. As a result, its already made deep emotional connections with a loyal consumer base in America. There is enormous scope for further development in the UK,” says Hannah. “I’m looking forward to using my broad marketing experience to develop campaigns that lead the Freshpet team to achieve their ambitious goals.”
Cathal Walsh, Founder and CEO of Freshpet comments: “The appointment of a senior level marketer like Hannah is an exciting move for Freshpet as the brand gains momentum in the UK and Hannah will play a pivotal role in bringing a great approach to our customers, brand and communication strategies on this side of the pond. Her experience will be a huge asset as we grow further and take the business to the next level.”