Naturediet has added to its senior management team. Aaron Burton joins as head of sales and Emily Cannon as head of marketing.
Aaron joins Naturediet from Burgess Pet Care where he managed National Accounts within wholesale, veterinary, and online channels. He will be responsible for managing and co-ordinating sales through the businesses retail and wholesale networks across the UK and Europe.
Emily has extensive experience in the natural pet food sector having previously managed marketing for leading raw food manufacturer Natures Menu. She will be responsible for the development and implementation of a marketing strategy that aims to overhaul brand awareness and consumer engagement.
The appointments mark the start of a new direction for Naturediet and a fresh approach to sales and marketing. CEO of Naturediet, Carol Orrow, says the investment in new expertise will help shape the future of the business and provide trade customers with greatly improved levels of support.
“We’re very excited to welcome Aaron and Emily to the Naturediet family. They bring a wealth of experience and knowledge to the company that will make a difference in how we drive the business and brand forward.”
Naturediet launched the first completely natural wet food for dogs back in 1976. It has over 40 years of expertise in producing premium natural meals, from their factory in Norfolk. Naturediet recently added a new range of grain free natural wet food meals and a selection of complete dry food meals to its product catalogue.