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Pet Food

Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.

  • Jan- 2018 -
    18 January
    Industry NewsFish4Dogs welcomes new sales director

    Fish4Dogs welcomes new sales director

    Pet food company, Fish4Dogs, has welcomed Sarah Fowler as its new sales director. With 17 years’ experience in the pet sector and knowledge of European retail and wholesale networks, the company hopes to improve it’s sales networks. Sarah was previously commercial director at Vital pet wholesale. Sarah said: “There is…

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  • 17 January
    Current AffairsSupermarket takes aim at the hypoallergenic pet food market

    Supermarket takes aim at the hypoallergenic pet food market

    Sainsbury’s is set to take on the healthy and hypoallergenic pet food market with the launch of its Hypoallergenic Range. The range, part of a wider investment in the pet aisles, has been created to cater for UK cats and dogs with food allergies or intolerances. The supermarket states that “owners [have…

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  • 16 January
    Industry NewsPet food manufacturer welcomes new managing director

    Pet food manufacturer welcomes new managing director

    Suffolk based pet food manufacturer Skinner’s, has welcomed Des Smith to the company as managing director. Des joins the company after spending ten years at Aspall Cyder where he was appointed managing director in 2011 and then CEO in 2012. During his time at Aspall, the business grew from £11m…

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  • 16 January
    Industry NewsPet food producer invests £1.5m in new site

    Pet food producer invests £1.5m in new site

    Inspired Pet Nutrition is investing around £1.5 million in new equipment at its Dalton Mill site near Thirsk in North Yorkshire. In late November the factory achieved a weekly dispatch figure of 5,300 pallets. As part of the investment, additional robotic equipment is being installed on the site’s four production…

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  • 15 January
    Current AffairsPet food manufacturer sees growth despite £2.4m loss

    Pet food manufacturer sees growth despite £2.4m loss

    Despite profit being down by £2.4 million  to 31st March 2017, Lily’s Kitchen has reported year-on-year sales growth. The pet food producer recorded a 36 percent sales growth to 31st March 2017. Lily’s Kitchen stated that losses were due to “investing heavily in the business, particularly in its people, systems and marketing in order…

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  • 12 January
    Current AffairsPFMA responds to raw food study

    PFMA responds to raw food study

    The Pet Food Manufacturers’ Association (PFMA) has responded to claims feeding animals raw food could be dangerous. A team of researchers in the Netherlands have said that the foods could be contaminated with bacteria and parasites. The association responded by stating: “PFMA members produce a wide range of products including…

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  • 12 January
    Industry NewsPet food company joins forces with charity

    Pet food company joins forces with charity

    Pet food manufacturer Fish4Dogs is providing support to a charity that strives to maintain the inseparable bond between pets and their owners when age or infirmity affect their lives. The Worcestershire-based company has agreed to partner the Cinnamon Trust which helps more than 87,000 people a year look after much…

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  • 12 January
    Current AffairsRaw Meat

    Feeding raw meat to pets could be dangerous, say scientists

    The raw meat diet for pets has been criticised by scientists, who say it could potentially be harmful to both animals and humans. A team of researchers in the Netherlands have said that the foods could be contaminated with bacteria and parasites. The raw meat diet has grown in popularity,…

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  • 11 January
    ManufacturersLittle BigPaw

    Little BigPaw enters 2018 with new successes

    British pet food brand Little BigPaw has entered the new year with expanding UK and international partnerships and a number of new industry accolades. The company was presented with the Award for Innovation at the China International Pet Show held in Shanghai. It was also crowned winners at this year’s…

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  • 5 January
    Industry NewsPet food company pushes for Obesity Awareness Week to include dogs

    Pet food company pushes for Obesity Awareness Week to include dogs

    Pet food company Cotswold RAW is promoting National Obesity Awareness Week for dogs, not just humans. With 1 in 3 UK dogs now deemed clinically obese the company has highlighted the need for correct nutrition and exercise for UK pets. Co-founder, Mark Lewis, stated: “We applaud the commitment of National…

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