Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Oct- 2017 -12 OctoberFeatures
How is the modern lifestyle affecting the UK’s pet ownership?
For millennials opportunities to purchase a house are minimal. With stagnating wages and housing being not only smaller but harder to find, the pet population, like everything else is taking a knock on effect. The total dog population decreased by two percent since 2012 according to Euromonitor. Larger dog-ownership also…
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10 OctoberCurrent Affairs
New packaging design announced for GOURMET™
GOURMET™ has unveiled its new packaging design to enhance brand premiumisation. Figures reveal an increased focus on premiumisation, with the luxury pet food sector currently growing by 11.4 percent, according to the company. New packaging and media campaign has been introduced to build on this success, while staying ahead of…
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10 OctoberAwards
Cotswold RAW celebrates winning award
Producer of raw food for dogs, Cotswold RAW, has scooped up an award. The company, which topped the Grocer’s New Product (Petcare) category, welcomed the food and drink trade magazine’s support for BARF (Biologically Appropriate Raw Food) pet feeding. Co-founder, Mark Lewis, says: “Don’t get us wrong, raw feeding has been a…
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5 OctoberCurrent Affairs
Pet food company joins Amazon programme
Inspired Pet Nutrition (IPN) is launching two Amazon Dash Buttons for the instant online reordering of its products. The family run business, which owns the Wagg and Harringtons brands, will unveil the buttons on October 4. The Amazon Dash Button is a Wi-Fi connected device that puts the convenience of…
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4 OctoberCurrent Affairs
Pets Choice continues expansion with state-of-the-art new factory
Pet food manufacturer, Pets Choice, has been granted planning permission for a new manufacturing site close to its Head Office facility in Blackburn, Lancashire. Construction of the 65,000sq.ft well equipped factory commenced in September. It will include significant investment in automation and improvements in processes, with the planned site being…
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Sep- 2017 -29 SeptemberCurrent Affairs
Fish4Dogs welcomes Queen’s county representative
Pet food company Fish4Dogs had a very special visitor to its Worcestershire headquarters on 26 September. The Queen’s county representative, Vice Lord-Lieutenant, The Hon Lady Morrison, toured the business and met employees. The visit was in honour of the company’s achievement in winning the Queen’s Award for Enterprise in International…
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27 SeptemberCurrent Affairs
Lily’s Kitchen awarded top ethical rating
The British pet food producer, Lily’s Kitchen, has been named one of UK’s top rated ethical pet food companies for the ninth year running. The rating was awarded by the ethical consumer comparison company The Good Shopping Guide. Lily’s Kitchen has been awarded an index score of 100, which highlights the company’s continued commitment to ethical behaviour, responsible…
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27 SeptemberCurrent Affairs
Natures Menu launches True Instinct brand
Manufacturer of raw food, Natures Menu, has announced the launch of an entirely new brand; True Instinct. This latest addition to the Natures Menu portfolio, which is available to pre-order by specialist retailers, will see the company venture into the dry nutrition category for the first time, following a…
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27 SeptemberCurrent Affairs
Brexit must protect pets’ interests, says PFMA
The Pet Food Manufacturers’ Association (PFMA) has released an open letter to the leaders of political parties. The association states: “The nation’s 54 million pets didn’t vote for Brexit and will still expect their favourite foods available from 30 March 2019, no matter what happens during the next few weeks of…
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22 SeptemberIndustry News
Cornish brand launches new fish-based pet treats
New brand, Purely Fish, has entered the dog treat market. Launched within the last six months, it produces pet treats created from fish ‘fit for human consumption’. Made from natural ingredients, Purely Fish dog treats are rich in Omega 3, gluten free, hypoallergenic and low in calories. In the UK, Purely…
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