With 17 years’ experience in the pet sector and knowledge of European retail and wholesale networks, the company hopes to improve it’s sales networks.
Sarah was previously commercial director at Vital pet wholesale.
Sarah said: “There is a massive opportunity to broaden the range of Fish4Dogs in UK trade outlets. Fish4Dogs has a wonderful product range, which delivers on quality and brand promise. It has a very loyal direct to consumer base and sells well in-store where pet shop owners fully understand the benefits of feeding fish to dogs.
“I’m excited by the challenge of bringing Fish4Dogs excellent range of food and treats to more and more customers, via pet shops around the UK and in mainland Europe.”
In her spare time, Sarah, enjoys hiking, mountaineering, running, skiing and travel.
Fish4Dogs CEO Graham Smith, said that he was delighted to have Sarah as part of the team. He stated: “Sarah has a thorough and comprehensive knowledge of the industry, she understands our brand and the values which underpin it.
“Her expertise and passion for the business, will help our continued growth and develop new sales opportunities to give consumers greater choice and convenience to access our product ranges. Specifically, over the coming weeks Sarah will be building a new team to provide UK pet shops with enhanced support in terms of training, promotions, merchandising providing them with tangible retail growth opportunities”