Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Mar- 2018 -28 MarchIndustry News
Lily’s Kitchen supports equality with new partnership
Lily’s Kitchen has announced a unique partnership with Stonewall, Britain’s leading charity for lesbian, gay, bi and trans equality, as part of its commitment to embrace diversity and promote equal rights for all. Lily’s Kitchen, the first pet food company in the UK to partner with Stonewall, is supporting the campaigning charity’s…
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28 MarchIndustry News
Orijen announces new brand ambassador
Bern Pet Foods, the exclusive importers and distributors of ORIJEN and ACANA pet foods, today announces that, after a nationwide search, Elsa the Lhasa Apso has become ORIJEN’s new ambassador. Elsa, who charmed judges with her huge personality and independent nature, beat off a number of other dogs to be…
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27 MarchIndustry News
Webbox Natural launches first national TV campaign
Pet food brand Webbox Natural is set to launch its first national TV advertising campaign. The commercial will be aired across the UK from next month. Tony Raeburn, CEO of Pets Choice, owner of the brand, said: “We know that customers are becoming even more discerning about what they feed…
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22 MarchManufacturers
One in ten Brits give puppies away one month after buying them
Almost one in ten Brits who have bought a puppy ended up giving it away after just one month, according to a new survey. New research by pet food brand Forthglade has revealed that a large number of Brits have bought a dog on a whim, resulting in nine percent…
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19 MarchFeatures
National Pet Month – how can you help?
National Pet Month is just around the corner starting on 1 April and continuing until 7 May 2018. National Pet Month is a unique umbrella charity, bringing together pet businesses and working with UK pet charities to raise awareness of responsible pet ownership – as well as raising funds. The…
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16 MarchIndustry News
Arden Grange skips PATS Sandown
Arden Grange has announced they will not be attending PATS Sandown in 2018. The family-owned pet food company has attended the trade show regularly for many years. They have said that increasingly pet trade wholesalers are organising their own tradeshows days for retail customers, which Arden Grange attends. The company…
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15 MarchManufacturers
IAMS launches charitable initiative to help pets find a ‘forever home’
Pet food brand IAMS has set up I AM HOME, a charitable initiative aiming to help thousands of cats and dogs across the country to find their forever home. Partnering with several UK animal charities, IAMS will provide support and care by donating its pet food line to animals in…
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14 MarchIndustry News
Pet food company awarded for community commitment
Burns Pet Nutrition has won a coveted award from one of the UK’s biggest business associations. Burns won the Excellence in Community Relations award at the recent South Wales Chamber of Commerce Awards, held in City Hall, Cardiff, on 8 March. The award recognised Burns Pet Nutrition’s dedication to supporting…
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9 MarchScience
Classical music proven to calm and comfort dogs, Eukanuba finds
Pet food brand Eukanuba has conducted a study and found that classical music helps to relax, calm and comfort dogs. Teaming up with composer Iain Jackson an original classical score was created and performed by a ten-piece string orchestra, while the impact the music had on the dogs’ stress and…
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9 MarchIndustry News
True Instinct launched to consumers at Crufts
Natures Menu has officially launched True Instinct to consumers at Crufts 2018. True Instinct specialises in pet food free from grain and gluten and is made with natural raw and raw-inspired ingredients. The new range is a complete and includes frozen raw bites, high meat raw boosted dry, high meat wet…
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