IAMS launches charitable initiative to help pets find a ‘forever home’

Pet food brand IAMS has set up I AM HOME, a charitable initiative aiming to help thousands of cats and dogs across the country to find their forever home.

Partnering with several UK animal charities, IAMS will provide support and care by donating its pet food line to animals in need, with the intention of ensuring they benefit from a 100% complete and balanced diet and enjoy a healthy, active life while they wait to be united with a loving family.

Each year, IAMS’ charity partners rehome thousands of cats and dogs, and over the last 12 months, IAMS has donated over 60 tonnes of pet nutrition to rescue and rehoming centres across the country.

As part of the initiative, IAMS has set up a dedicated I AM HOME community on the IAMS UK Facebook page, where pet owners can share their personal stories of pet adoption, and where partner charities can share stories of cats and dogs waiting to find their forever home.

Through the growing online community, IAMS and its charity partners hope to raise awareness of pet adoption and connect cats and dogs across the UK with prospective pet parents.

IAMS veterinary training manager, Kellie Ceccarelli, said: “Every cat and dog deserves the chance to find love and affection in a forever home. What’s more, for pet parents, adopting a pet can be an extremely rewarding experience. By working closely with our charity partners, this is something we hope to raise greater awareness of, while also celebrating the kind and tireless work carried out by rescue and rehoming centres across the country when it comes to finding cats and dogs a loving home.”