Natures Menu has officially launched True Instinct to consumers at Crufts 2018.
True Instinct specialises in pet food free from grain and gluten and is made with natural raw and raw-inspired ingredients.
The new range is a complete and includes frozen raw bites, high meat raw boosted dry, high meat wet fillets, and freeze-dried raw meat/fish treats.
There is a range specifically tailored for medium/large breed adult dogs, small breed adult dogs, puppies and adult cats with a selection of delicious combinations including; turkey with duck and salmon with tuna, as well as free range chicken as a staple across all ranges.
Craig Taylor, managing director of Natures Menu and raw advisor to the PFMA, said: “The health of pets is at the heart of everything we do. Using our expertise in raw and natural food, we have worked tirelessly to create the ultimate high meat natural raw and raw inspired food that’s nutritious and inspired by our pet’s natural instincts – it’s a super-premium product using healthy, honest ingredients, that we know cats and dogs love.
“We believe pets live a healthier, happier life when they follow their instincts, and to nurture this behaviour they deserve the best nutrition that we can give them – this plays a critical role in maintaining our pet’s optimal physical condition, keeping them healthy, inquisitive and fulfilled, every day.”