Pedigree

Frozzys secures Pedigree wholesale listing

Frozzys, the lickable frozen yogurt for dogs, has secured a listing for its range of dog treats with pet distributor Pedigree wholesale. The new listing will see Frozzys range of frozen yogurt available to Pedigree’s account base of independent retailers. The company said the new partnership demonstrates the growing demand…

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Mars Petcare expands dental care range

Mars Petcare is expanding its pet oral care category with the launch of the new Pedigree Dentastix Chewy Chunx, which were made available in stores yesterday (15 June).  The Pedigree Dentastix comes in a bitesize format, giving pet owners “more freedom to build vital oral care into their existing routine”.…

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Mars Petcare launches platform for pet owners

Mars Petcare announced that it has collaborated with the Waltham Petcare Science Institute to create a free digital education tool for pet health. The Pet Health Pal tool is powered by the chatbot functionality within Facebook Messenger and WhatsApp, and is supported by Pedigree and Whiskas. The platform works to…

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Just for Pets returns to profitability

Specialist pet retailer Just for Pets has returned to profitability, following a two year recovery plan which has been able to safeguard over 100 jobs which were previously at risk. The retailer was saved from the brink of administration when the company was purchased by Pedigree Wholesale in 2017, and…

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Pedigree Wholesale agrees distribution deal with Earth Animal

Pet food manufacturer Earth Animal has signed an exclusive UK distribution deal with pet wholesalers Pedigree Wholesale. The deal starts with its No-Hide range, a hand-rolled rawhide alternative range, available in four different sizes for all dog breeds in three flavours, beef and chicken and salmon, with more flavours including…

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Finalists announced for PetQuip Awards

Over 70 of the pet companies have been short-listed for the 2019 PetQuip Awards, which will be given out during a gala dinner at PATS, Telford.  For the first time a number of overseas entries were received for the various product categories, reflecting the international scope of the PATS Telford…

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The evolution of dog food

In 1860, when James Spratt created the first dog biscuit brand, which contained a mix of wheat, vegetables, beetroot, and “the dried, unsalted, gelatinous parts of prairie beef”, he unwittingly pioneered a category now worth £17bn a year in the UK. His biscuits were expensive, and wisely targeted at the…

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Pedigree signs exclusive distribution for grooming and hygiene brand

Pedigree Wholesale has confirmed it has become the exclusive distributor for TropiClean, an established pet grooming and hygiene brand into the specialist pet trade. The relationship will include exclusive distribution for all TropiClean products including their current range of flea and tick shampoos that repel unwanted pests for up to…

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Pedigree Dentastix launches SelfieStix

Pet food manufacturer Pedigree, has launched the Selfiestix, a small plastic clip that attaches a DentaStix treat to the top of any smartphone to take pictures of their dogs. The launch comes after a Dog People study found that 65% of dog owners took more photos of their dog than…

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Pedigree launches pet podcast with Katherine Schwarzenegger

Pet food brand Pedigree has launched its first podcast, The Dog that Changed Me, hosted by Katherine Schwarzenegger, a New York Times best-selling author, pet adoption advocate and philanthropist. The nine-episode limited series shines a spotlight on dog adoption, as guests such as Mandy Moore, Bryce Dallas Howard, Haylie Duff…

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