Pedigree
This coverage focuses on news, product developments, and market activity from Pedigree, one of the UK’s leading dog food brands. Pet Gazette reports on new product launches, marketing campaigns, retail partnerships, and brand strategy, as well as Pedigree’s role in shaping trends in the dog nutrition sector. Coverage provides insights for pet retailers, wholesalers, and distributors on how the brand’s initiatives impact sales, consumer demand, and opportunities within the petcare supply chain.
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Oct- 2020 -6 OctoberManufacturers
Mars Petcare expands seasonal range to drive festive sales
Mars Petcare has introduced a selection of new products to its seasonal range in a bid to drive festive sales this Christmas. Launched this month, the new additions will span three of its brands, Pedigree, Sheba and Dreamies. “Festive” main meals will now be available from Pedigree and Sheba for…
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Sep- 2020 -10 SeptemberSponsored
Pet treats boom as Brits bid to beat lockdown blues
Britain’s cats and dogs have emerged from lockdown licking their lips as pet treats sales boom, the first annual petcare market report, released by market leader Mars Petcare, reveals. Across the board, treats value sales surged year on year from the week of the UK’s first Covid-19 case in February…
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Aug- 2020 -12 AugustBusiness
PetSafe parent group expands sales team
Radio Systems PetSafe Europe Limited (RSPEL), the parent company of PetSafe Brand, has announced the expansion of its European sales team with the appointment of Guy Meade as international business manager. In his new role, Meade will be responsible for the PetSafe and Kurgo UK sales operations, which will involve…
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4 AugustAppointment
Vital Pet Group appoints head of supply chain
Vital Pet Group has announced the appointment of Sean Kelly as head of supply chain. Kelly has over 14 years experience within the pet industry and will be working with teams across the Vital business to bring about operational efficiencies. Prior to this, he has held senior positions at Sinclair…
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Jun- 2020 -26 JuneManufacturers
Frozzys secures Pedigree wholesale listing
Frozzys, the lickable frozen yogurt for dogs, has secured a listing for its range of dog treats with pet distributor Pedigree wholesale. The new listing will see Frozzys range of frozen yogurt available to Pedigree’s account base of independent retailers. The company said the new partnership demonstrates the growing demand…
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16 JuneIndustry News
Mars Petcare expands dental care range
Mars Petcare is expanding its pet oral care category with the launch of the new Pedigree Dentastix Chewy Chunx, which were made available in stores yesterday (15 June). The Pedigree Dentastix comes in a bitesize format, giving pet owners “more freedom to build vital oral care into their existing routine”.…
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May- 2020 -29 MayIndustry News
Mars Petcare launches platform for pet owners
Mars Petcare announced that it has collaborated with the Waltham Petcare Science Institute to create a free digital education tool for pet health. The Pet Health Pal tool is powered by the chatbot functionality within Facebook Messenger and WhatsApp, and is supported by Pedigree and Whiskas. The platform works to…
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Oct- 2019 -23 OctoberRetailers
Just for Pets returns to profitability
Specialist pet retailer Just for Pets has returned to profitability, following a two year recovery plan which has been able to safeguard over 100 jobs which were previously at risk. The retailer was saved from the brink of administration when the company was purchased by Pedigree Wholesale in 2017, and…
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Aug- 2019 -12 AugustManufacturers
Pedigree Wholesale agrees distribution deal with Earth Animal
Pet food manufacturer Earth Animal has signed an exclusive UK distribution deal with pet wholesalers Pedigree Wholesale. The deal starts with its No-Hide range, a hand-rolled rawhide alternative range, available in four different sizes for all dog breeds in three flavours, beef and chicken and salmon, with more flavours including…
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Jul- 2019 -22 JulyAwards
Finalists announced for PetQuip Awards
Over 70 of the pet companies have been short-listed for the 2019 PetQuip Awards, which will be given out during a gala dinner at PATS, Telford. For the first time a number of overseas entries were received for the various product categories, reflecting the international scope of the PATS Telford…
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