The new listing will see Frozzys range of frozen yogurt available to Pedigree’s account base of independent retailers.
The company said the new partnership demonstrates the growing demand for natural and healthy dog treats from retailers and consumers. It said the Frozzy’s range also taps into the “growing humanisation and premiumisation trends that’s helping to drive category growth”.
Frozzys director Michael Hunt said: ‘‘We have been working hard to secure a listing with Pedigree Wholesale for a while and are very excited about our partnership.
“We look forward to bringing our frozen yogurt for dogs to more independent pet retailers across the UK. We are confident that this will be the start of a successful long-term partnership. There is an increasing demand for premium, natural and healthy dog treat dogs across the UK and Frozzys perfectly fits this demand.’’