Pedigree

Paws for thought – trends that have impacted the pet care industry

Even before the Coronavirus pandemic upended everything, the pet care industry tended to mirror the trends of the human world, influenced by factors such as where we live, what we eat and our attitude towards health and wellness. It’s no surprise then that major shifts in pet care shopping habits…

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Doggy Doggy Yum Yum names Pedigree Wholesale as distributor

Organic frozen treat manufacturer, Doggy Doggy Yum Yum has announced that Pedigree Wholesale Ltd will be its national distribution partner. Following the listing and distribution deal, pet shops across the UK will now be able to purchase directly from Pedigree Wholesale, and Dorset-based artisan ice-cream makers, Baboo Gelato, will be…

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Mars Petcare launches ‘Dream Sixteen’ range to support convenience stores

Mars Petcare has announced the launch of Dream Sixteen, a “reinvigorated range of must-stocks” that is set to help convenience retailers capitalise on the recent growth in petcare, as well as the increased footfall the convenience sector has seen during the pandemic.  The range will include three new price-marked packs…

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Mars Pet Care recalls dog food products

Mars Pet Care has recalled a range of UK dog food products after it was discovered they contain high levels of vitamin D.  The products which have been recalled include its Chappie Complete Chicken and Wholegrain Dry Dog Food, Pedigree Mixer Adult Dry Dog Original and its Adult Complete Dry…

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Just for Pets to open new East Bridgford store

Specialist pet retailer, Just for Pets, has announced plans to open a 4,500 sq ft store in East Bridgford near Nottingham, as part of the company’s expansion strategy which was revealed in July.  Just for Pets was acquired with 16 locations in October 2017 by Pedigree Wholesale Ltd, a family-owned…

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Mars to introduce recycled packaging on pet goods

Mars manufacturing group has announced plans to introduce recyclable packaging and a 25% decrease in the use of virgin plastic by the year 2025. A move which is part of the group’s “sustainable plastic packaging plans.” The company, which produces pet food brands such as Pedigree and Royal Canin, said…

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Mars Petcare expands seasonal range to drive festive sales

Mars Petcare has introduced a selection of new products to its seasonal range in a bid to drive festive sales this Christmas.  Launched this month, the new additions will span three of its brands, Pedigree, Sheba and Dreamies. “Festive” main meals will now be available from Pedigree and Sheba for…

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Pet treats boom as Brits bid to beat lockdown blues

Britain’s cats and dogs have emerged from lockdown licking their lips as pet treats sales boom, the first annual petcare market report, released by market leader Mars Petcare, reveals. Across the board, treats value sales surged year on year from the week of the UK’s first Covid-19 case in February…

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PetSafe parent group expands sales team

Radio Systems PetSafe Europe Limited (RSPEL), the parent company of PetSafe Brand, has announced the expansion of its European sales team with the appointment of Guy Meade as international business manager.  In his new role, Meade will be responsible for the PetSafe and Kurgo UK sales operations,  which will involve…

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Vital Pet Group appoints head of supply chain

Vital Pet Group has announced the appointment of Sean Kelly as head of supply chain. Kelly has over 14 years experience within the pet industry and will be working with teams across the Vital business to bring about operational efficiencies. Prior to this, he has held senior positions at Sinclair…

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