Pedigree
This coverage focuses on news, product developments, and market activity from Pedigree, one of the UK’s leading dog food brands. Pet Gazette reports on new product launches, marketing campaigns, retail partnerships, and brand strategy, as well as Pedigree’s role in shaping trends in the dog nutrition sector. Coverage provides insights for pet retailers, wholesalers, and distributors on how the brand’s initiatives impact sales, consumer demand, and opportunities within the petcare supply chain.
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Sep- 2021 -6 SeptemberIndustry News
Mars Petcare to remove plastic from multipacks
Mars Petcare has announced it will replace shrink film with cardboard across all mixed multipack cans of Pedigree, Whiskas, Chappie and Kitekat pet food in the UK. The new packaging will be widely available in stores from 11 September 2021. The move has been made with the aim to see…
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Aug- 2021 -17 AugustManufacturers
Pedigree Wholesale to stock GiGwi toys
Pedigree Wholesale, one of the UK’s largest pet product wholesalers, has announced it will stock GiGwi toys – a range of dog toys. GiGwi toys are “high-quality”, with most products in the collection made using Thermoplastic Rubber (TPR) for increased durability. The range features a variety of plush toys, tug…
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Jul- 2021 -21 JulyManufacturers
Mars Petcare launches £1.3m TV campaign
Mars Petcare has announced that it will launch a £1.3m TV campaign from Pedigree, as part of its global ambition of “ending pet homelessness by 2030”. The advertisement will feature the tagline ‘Feel the good. Adopt’. Mars said the advert aims to highlight the “good” that can come from pet…
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May- 2021 -17 MayManufacturers
Soopa expands its plant-based range
Providing only the very best in doggy nutrition and being passionate about health choices for dogs are the core values of the Soopa brand. Barbara Hanly, the owner, says: ‘’ After a ‘fruitless’ search for healthy treats for my own dog Lily, I realised that most dog treats seem to…
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Apr- 2021 -6 AprilFeatures
Paws for thought – trends that have impacted the pet care industry
Even before the Coronavirus pandemic upended everything, the pet care industry tended to mirror the trends of the human world, influenced by factors such as where we live, what we eat and our attitude towards health and wellness. It’s no surprise then that major shifts in pet care shopping habits…
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Mar- 2021 -25 MarchManufacturers
Doggy Doggy Yum Yum names Pedigree Wholesale as distributor
Organic frozen treat manufacturer, Doggy Doggy Yum Yum has announced that Pedigree Wholesale Ltd will be its national distribution partner. Following the listing and distribution deal, pet shops across the UK will now be able to purchase directly from Pedigree Wholesale, and Dorset-based artisan ice-cream makers, Baboo Gelato, will be…
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Feb- 2021 -3 FebruaryManufacturers
Mars Petcare launches ‘Dream Sixteen’ range to support convenience stores
Mars Petcare has announced the launch of Dream Sixteen, a “reinvigorated range of must-stocks” that is set to help convenience retailers capitalise on the recent growth in petcare, as well as the increased footfall the convenience sector has seen during the pandemic. The range will include three new price-marked packs…
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Jan- 2021 -18 JanuaryManufacturers
Mars Pet Care recalls dog food products
Mars Pet Care has recalled a range of UK dog food products after it was discovered they contain high levels of vitamin D. The products which have been recalled include its Chappie Complete Chicken and Wholegrain Dry Dog Food, Pedigree Mixer Adult Dry Dog Original and its Adult Complete Dry…
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Nov- 2020 -20 NovemberIndustry News
Just for Pets to open new East Bridgford store
Specialist pet retailer, Just for Pets, has announced plans to open a 4,500 sq ft store in East Bridgford near Nottingham, as part of the company’s expansion strategy which was revealed in July. Just for Pets was acquired with 16 locations in October 2017 by Pedigree Wholesale Ltd, a family-owned…
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6 NovemberIndustry News
Mars to introduce recycled packaging on pet goods
Mars manufacturing group has announced plans to introduce recyclable packaging and a 25% decrease in the use of virgin plastic by the year 2025. A move which is part of the group’s “sustainable plastic packaging plans.” The company, which produces pet food brands such as Pedigree and Royal Canin, said…
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