Pedigree
This coverage focuses on news, product developments, and market activity from Pedigree, one of the UK’s leading dog food brands. Pet Gazette reports on new product launches, marketing campaigns, retail partnerships, and brand strategy, as well as Pedigree’s role in shaping trends in the dog nutrition sector. Coverage provides insights for pet retailers, wholesalers, and distributors on how the brand’s initiatives impact sales, consumer demand, and opportunities within the petcare supply chain.
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Jun- 2018 -29 JuneBusiness
European pet food market value to rise to £21.4bn
New market research has shown that the value of the European pet food market will grow to £21.4bn by 2021. The growth is said to be due to owners who are willing to spend more on premium pet food in order to improve the health of their pet. According to…
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21 JuneAppointment
Radio Systems PetSafe Europe appoints Nicki Hamilton to sales team
Radio Systems PetSafe Europe, parent company of PetSafe Brand, has announced the appointment of Nicki Hamilton to EMEA sales director, a newly created role designed to boost the company’s sales team as it continues its expansion across the region. Hamilton will lead a team of five sales representatives and focus…
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5 JuneManufacturers
Half of dog owners say their pet stops them feeling lonely
New research has found that half of dog owners believe their pet makes them feel less lonely. The research carried out by Purina Petcare, also found that 72 percent of owners believed their dog cheered them up, while over half of those surveyed said they believed their dog could help…
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May- 2018 -24 MayGovernment & Legislation
Dog theft sees sharp rise
The number of dogs stolen across Britain has risen by 6.8 percent in just 12 months, according to new research. Direct Line figures show an average of five dogs are stolen every day in the UK. Last year 1,909 dogs were reported as stolen to police, compared with 1,788 reported…
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21 MayManufacturers
Dog food manufacturer announces ‘Dog Dates’ scheme to combat loneliness
A dog food manufacturer has announced a new scheme called ‘Dog Dates’ to combat loneliness in the elderly as part of Mental Health Awareness Week. [optin-monster-shortcode id=”x9diax4uqquvbr6bcrbr”] The Pedigree scheme has seen 20 lonely elderly people living in Melton Mowbray paired up with dog owners in the village in the…
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9 MayManufacturers
Mars Petcare UK appoints new marketing director
Mars Pet Nutrition UK has announced that it has appointed Chris Rodi to the role of marketing director. Rodi has worked at Mars since May 2010 and is making the move to Petcare from Mars Wrigley Confectionery, where for the last two years he served as marketing director bitesize portfolio,…
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Jan- 2018 -24 JanuaryIndustry News
Mars Petcare UK appoints new sales director
Mars Petcare UK has appointed Helen Warren-Piper to the role of sales director at Mars Pet Nutrition UK. She will also join the Mars Petcare UK leadership team. Deri Watkins, managing director of Mars Petcare UK said: “Helen brings a wealth of experience to the Petcare business and joins us…
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11 JanuaryManufacturers
Little BigPaw enters 2018 with new successes
British pet food brand Little BigPaw has entered the new year with expanding UK and international partnerships and a number of new industry accolades. The company was presented with the Award for Innovation at the China International Pet Show held in Shanghai. It was also crowned winners at this year’s…
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Nov- 2017 -17 NovemberCurrent Affairs
OATA introduces new members to Board of Directors
The aquatic industry trade body, OATA, has welcomed three new directors to its Board, following its annual general meeting held in November. Caroline Everett of Anglo Aquatic Plants, Dr Donna Snellgrove of Mars Petcare and Simon Strode of Tetra will now attend board meetings. The vacancies were created when the…
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Oct- 2017 -18 OctoberCurrent Affairs
Mars Petcare’s Birstall factory celebrates 30th anniversary
Mars Petcare’s Birstall factory, near Leeds, is celebrating its 30th anniversary. The site has been making pet care and treats products – including Pedigree® and Dreamies™ – since 1987. Over the last 30 years, the Birstall site has produced 40,000 tonnes of pet food products and provided jobs for multiple…
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