Pedigree
This coverage focuses on news, product developments, and market activity from Pedigree, one of the UK’s leading dog food brands. Pet Gazette reports on new product launches, marketing campaigns, retail partnerships, and brand strategy, as well as Pedigree’s role in shaping trends in the dog nutrition sector. Coverage provides insights for pet retailers, wholesalers, and distributors on how the brand’s initiatives impact sales, consumer demand, and opportunities within the petcare supply chain.
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Jul- 2019 -19 JulyFeatures
The evolution of dog food
In 1860, when James Spratt created the first dog biscuit brand, which contained a mix of wheat, vegetables, beetroot, and “the dried, unsalted, gelatinous parts of prairie beef”, he unwittingly pioneered a category now worth £17bn a year in the UK. His biscuits were expensive, and wisely targeted at the…
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1 JulyBusiness
Pedigree signs exclusive distribution for grooming and hygiene brand
Pedigree Wholesale has confirmed it has become the exclusive distributor for TropiClean, an established pet grooming and hygiene brand into the specialist pet trade. The relationship will include exclusive distribution for all TropiClean products including their current range of flea and tick shampoos that repel unwanted pests for up to…
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Jun- 2019 -25 JuneFunny
Pedigree Dentastix launches SelfieStix
Pet food manufacturer Pedigree, has launched the Selfiestix, a small plastic clip that attaches a DentaStix treat to the top of any smartphone to take pictures of their dogs. The launch comes after a Dog People study found that 65% of dog owners took more photos of their dog than…
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May- 2019 -15 MayCelebrities
Pedigree launches pet podcast with Katherine Schwarzenegger
Pet food brand Pedigree has launched its first podcast, The Dog that Changed Me, hosted by Katherine Schwarzenegger, a New York Times best-selling author, pet adoption advocate and philanthropist. The nine-episode limited series shines a spotlight on dog adoption, as guests such as Mandy Moore, Bryce Dallas Howard, Haylie Duff…
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Feb- 2019 -19 FebruaryManufacturers
Mars Petcare extends range with new Pedigree Wrap
Mars Petcare has launched the new Pedigree Wrap as part of its expansion of its bonding care and treats range. The company said as the meat treats segment saw a 32% growth in value in 2018, Pedigree wanted to offer consumers a product from a “trusted brand” to enhance bonding…
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Oct- 2018 -31 OctoberFeatures
Swipe right to borrow my pet
It seems in 2018 there is nothing that cannot be obtained with the swipe of a smartphone or click of a mouse. The hustle and bustle of London and other large cities has led to the rise of the ‘gig-economy’ – app-driven services, odd jobs, and deliveries on-demand – seeing…
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18 OctoberTrade Organisations
OATA AGM confirms directors for the next year
Six directors were welcomed to the Ornamental Aquatic Trade Association (OATA) board at the trade association’s AGM. Ballot papers were sent to all OATA members and the final count was taken at the AGM held on Wednesday October 17, which led to six people being voted onto the board. These…
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Aug- 2018 -17 AugustFeatures
Humanisation in the pet food industry
As more owners consider their small companions as to be their direct equals and impose their own lifestyles and preferences onto them, this change in ideology has trickled into the pet trade and led to a ‘humanisation’ process of the manufacturing industry. Pet owners now aim to give them a…
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8 AugustCharities
BVA urges owners to avoid “suffering” pedigree cats
The British Veterinary Association (BVA) and International Cat Care are urging cat-lovers to avoid choosing pedigree breeds of cat designed to have extreme or unusual features, such as flat faces or folded ears due to the health problems they face. Figures released today (8 August), to mark International Cat Day…
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Jul- 2018 -25 JulyAwards
PetQuip announces award finalists for 2018
The PetQuip Awards has announced the 39 finalists for this year’s ceremony, which is in its sixth year and will take place in autumn at the PATS Telford trade show. PetQuip’s trade association manager, Pat Flynn said; “It has been a mammoth task working with our team of experts to…
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