Natural Ingredients

Oralade launches new active range

Pet hydration manufacturer Oralade has announced the launch of its new active range. The new range launches this month and comes in three different flavours; chicken, duck and vegetable. Active will take over from Hydrate+, an existing product within the portfolio of the Northern Ireland based manufacturer, Macahl Animal Health.…

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Earth Animal relaunches festive natural chew

Pet product company Earth Animal has announced the relaunch of its festive natural chew, no hide the feast. The chew contains just six natural ingredients: brown rice, flour, eggs, olive oil, pineapple stem, banana and vegetable gelatine, plus turkey, pumpkin and cranberry flavouring. The chew has previously won a number…

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Karnlea expands Bone Broth range

Karnlea has expanded its Bone Broth range to include Chicken broth, which is set to launch on 12 November. Like Karnlea’s beef and lamb varieties, its new chicken flavour is slow-cooked using only natural ingredients. The bones are from free range chickens reared on cooperative farms, filtered water and a…

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YuMOVE moves into dental care with new chews

YuMOVE, the vet joint supplement brand, has moved into dental care with a new range of YuMOVE Dental Care Sticks, a “uniquely effective, scientifically tested” daily dog dental care which supports overall oral health in dogs of all ages.  Developed by veterinary scientists, the  multi action Dental Sticks are said…

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Karnlea secures 100th retail partner

Karnlea has secured its 100th retail partner, only five months after launching the UK’s first ambient bone broth for cats and dogs. It comes as the Belfast-based group has targeted independent retailers, as founder Lara McCullough believes that “independent pet retailers are key to influencing, educating and informing pet owners”.…

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Pet Munchies acquired by Assisi Pet Care

Pet Munchies Holdings Limited, the owner of the Pet Munchies premium natural dog and cat treats brand, has been sold to Assisi Pet Care for an undisclosed sum. Pet Munchies was founded by entrepreneur Suzanne Rothman in 2008, and has experienced strong growth due to its natural ingredients and “innovative”…

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True Leaf unveils brand refresh

True Leaf has announced a brand refresh, aimed at updating its branding to suit the European market. The rebrand features a new set of ingredients, and updated packaging to usher in the new era. True Leaf Pet focuses on pet wellness products which support cats and dogs with natural ingredients…

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Pooch & Mutt provide tailored experience with Fresh Relevance

Pooch and Mutt, a UK-based natural pet food, has announced its partnership with Fresh Relevance, an eCommerce and merchandising company, to provide a tailored online experience for its customers. Pooch and Mutt will provide its customers with a more “engaging and tailored online experience. The business will take advantage of…

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Karnlea launches new broth flavour

Karnlea has extended its bone broth range by introducing a new flavour –  lamb bone. It is a high-collagen alternative to its beef flavour, the first ’ liquid bone broth to hit UK shelves earlier this year. The flavour was chosen due to its easy to digest properties, with the…

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Jollyes backs non-toxic paw balm for dogs

Jollyes has launched a new paw balm for dogs developed by store manager Lyndsey Fearns and recruiter Becky Dutton-Geraghty.  The range of four balms, made with natural ingredients that are non-toxic and licksafe for dogs, has already been sold online and is set to be sold at pet store Jollyes. …

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