Mars Petcare

Animor to open first pet healthcare centre

Animor is set to open its first pet healthcare centre in Ellesmere Port, Cheshire, in early Autumn 2021. The company said that this is the first of a planned national network of Animor veterinary centres, which will provide both a  subscription-based care plan and pay-as-you-go.  The centres will be “purpose-built…

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Mars Petcare to remove plastic from multipacks

Mars Petcare has announced it will replace shrink film with cardboard across all mixed multipack cans of Pedigree, Whiskas, Chappie and Kitekat pet food in the UK.  The new packaging will be widely available in stores from 11 September 2021.  The move has been made with the aim to see…

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Cesar unveils new ‘wholesome’ range of products

Mars Petcare has unveiled the launch of a new “natural-inspired” range under its premium dog brand, Cesar. The new range features a multipack format, and is the brand’s first wet multi-serve option, Cesar Natural Goodness Cans. It caters for two to three servings.  The products are available in 100% recyclable…

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Mars Petcare launches £1.3m TV campaign

Mars Petcare has announced that it will launch a £1.3m TV campaign from Pedigree, as part of its global ambition of “ending pet homelessness by 2030”.  The advertisement will feature the tagline ‘Feel the good. Adopt’. Mars said the advert aims to highlight the “good” that can come from pet…

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James Wellbeloved launches superfood range

James Wellbeloved has announced the launch of its first superfoods dog range. The latest range features dual shaped kibbles which are reportedly “perceived as healthier by pet owners”, whilst the group said its packaging contained “clear messaging communicating the natural and premium nature of the product”. Arthur Renault, marketing portfolio…

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Mars Pet Nutrition appoints chief growth officer

Mars Pet Nutrition Europe has announced the appointment of Helen Warren-Piper as its new chief growth officer for Pet Nutrition Europe, effective immediately.  In her new role, Warren-Piper will continue to sit on the European leadership team and will lead the demand strategy for Pet Nutrition Europe. She has been…

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Mars Petcare shows LGBT+ support with new packaging

Mars Petcare has unveiled a new pack design across its Dreamies  range to celebrate its support for the LGBT Foundation.  As part of its commitment to the LGBT+ community and their mental health, the group has made a donation to the charity to go towards funding its helpline. To mark…

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Sheba welcomes ‘strong year’ for Fine Flakes in Gravy range

Mars Petcare has welcomed its premium cat food brand Sheba’s performance after a “strong” first year for its latest product launch, the Sheba Fine Flakes in Gravy range.  The three-strong Sheba Fine Flakes in Gravy range – Succulent, Poultry and Fish Selection – delivered £2.5m retail sales value in 2020.…

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Paws for thought – trends that have impacted the pet care industry

Even before the Coronavirus pandemic upended everything, the pet care industry tended to mirror the trends of the human world, influenced by factors such as where we live, what we eat and our attitude towards health and wellness. It’s no surprise then that major shifts in pet care shopping habits…

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Mars Petcare launches ‘Dream Sixteen’ range to support convenience stores

Mars Petcare has announced the launch of Dream Sixteen, a “reinvigorated range of must-stocks” that is set to help convenience retailers capitalise on the recent growth in petcare, as well as the increased footfall the convenience sector has seen during the pandemic.  The range will include three new price-marked packs…

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