Independent Retailer

Scrumbles launches new advent calendars for cats and dogs

Pet food brand Scrumbles has launched its Scrumbles Advent Calendar for cats and dogs on its website for the festive season. The advent calendars will also be available in Ocado, Amazon, Pets at Home, WHSmith and more independent retailers from September. Each calendar features mini versions of their 100% natural…

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Pawable pledges to prioritise independents as brand expands

Pet supplements brand Pawable has pledged to continue to prioritise selling from independent retailers as its brand grows. In an announcement Dale Nash, product development manager of Pawable renewed the brand’s commitment to the independent sector. Pawable launched in 2022 with the Collar-Gen product which helps the mobility and health…

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Sniffers Pet Care secures £1.75m funding amid growth plans

Halifax-based Sniffers Pet Care has secured a £1.75m investment from Yorkshire-based Private Equity House, Traditum. The funding will allow Sniffers to build on its relationships, support the rollout of new brands and product ranges, and will enable the company to invest in new manufacturing and distribution roles at its Halifax…

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Pedigree partnership to extend Karnlea reach

Karnlea Bone Broth has joined forces with Pedigree Wholesale to further extend opportunities for independent pet retailers to stock its products. Retailers will now be able to order through Pedigree Wholesale or continue to order direct from Karnlea. The brand will also feature on Pedigree Wholesale’s stand at PATS Telford…

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Karnlea secures 100th retail partner

Karnlea has secured its 100th retail partner, only five months after launching the UK’s first ambient bone broth for cats and dogs. It comes as the Belfast-based group has targeted independent retailers, as founder Lara McCullough believes that “independent pet retailers are key to influencing, educating and informing pet owners”.…

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Pedigree Wholesale appoints head of customer

Pedigree Wholesale has appointed Chris Kirton to the brand new role of head of customer. Kirton brings a variety of experience across many companies, having worked at Coca-Cola, Hardy’s Wines, Princes Foods, and AG Barr. Starting his career in licensed Wholesale, he moved into FMCG, working for branded manufacturers across…

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Bira predicts strongest Mother’s Day in 2 years

The British Independent Retailers Association (Bira) has predicted the strongest Mother’s Day trading in over two years. Following the lifting of restrictions early this year, the head of Bira believes this will be the strongest trading period of the year so far as shoppers will be able to hit the…

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Retail sales monitor shows ‘cause for optimism’, Bira says

The British Independent Retailers Association (Bira) has said there is “cause for optimism” after the recent BRC-KPMG retail sales monitor for February 2022 which revealed that UK retail sales increased 2.7% on a Like-for-like basis from February 2021. According to the BRC the performance comes on top of an improved…

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Bira announces launch of Nertoo online trading platform

The British Independent Retailers Association (Bira) has announced the official public launch of its new online trading site Neartoo. The website, which launches on Monday 7 March, is designed to “help stores in hard hit High Streets recover from the pandemic”. The platform allows shoppers to find out what they…

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Naturo Natural Pet Food announces partnership with Sarda In

Naturo Natural Pet Food, owned by Northern Ireland based Mackle Petfoods, and the life-saving search and rescue dog charity, Sarda In have announced a new year-long partnership.  Sarda In, which featured on BBC Series ‘The Search’, is run by volunteers called upon to assist with searches for missing people in…

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