IAMS

British cat owners ‘spend £7.9bn per year’, says Iams research

New research has found that British cat owners spend £7.9bn per year on their pets, with cat ownership in the country at a five-year high. The research by pet food manufacturer Iams, found that a fifth of UK households owned a cat with 20 percent of owners buying their pet…

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Over half of Brits think getting a pet makes for the ‘perfect’ home

According to new research from IAMS, 58 percent of Brits consider getting a pet an important part of making a new house a home. The number of bedrooms (60 percent), location (53 percent) and garden (52 percent) are also three must-haves, while enjoying a large garden (49 percent), fitting a…

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IAMS launches charitable initiative to help pets find a ‘forever home’

Pet food brand IAMS has set up I AM HOME, a charitable initiative aiming to help thousands of cats and dogs across the country to find their forever home. Partnering with several UK animal charities, IAMS will provide support and care by donating its pet food line to animals in…

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Cuddles, weekend walks and healthy diet top priorities for pet owners

At the onset of the new year, IAMS asked the nation’s pet parents to make a Pet Pledge to enjoy a happier, healthier and more ‘paws-itive’ 2018 with their beloved companion. Top notch nutrition was the number one pledge, with 55 percent of cat owners and 46 percent dog owners…

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IAMS announced as official Flyball sponsors

Celebrating its 2nd consecutive year as a sponsor of Crufts, IAMS will return to the dog show as the official sponsor of Flyball. Since making its Crufts debut in 1990, the Flyball competition has soared in popularity and is now one of the most highly anticipated events on the agenda. IAMS…

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Pet food company trials diets

IAMS Proactive Health embarked on a  trialling campaign to find out what cats and their owners really thought about the food. IAMS Proactive Health for cats combines chicken and turkey as its main ingredients. Available in kitten, adult and senior varieties, IAMS Proactive Health provides tailored nutrition. Of the 2,000 cat owners involved in…

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Pets set their sights on bank holiday BBQ food

With the bank holiday upon us, many Brits will be planning a summer barbeque with friends and family – and that includes pets. With research from IAMS highlighting that one in five (20 percent) British Bank Holiday BBQs are expected to have animal guests, the survey of 2,000 pet owners…

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New 1.5kg format for IAMS cat range

IAMS has launched a new 1.5kg format in its Proactive Health Adult Cat range to support retailers. The new format responds to consumer demand for pet nutrition, by offering trial sized bags. From May 2017, IAMS Cat Adult with Chicken, Cat Adult with Ocean Fish, Cat Adult with Lamb, and…

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Pet companies added to Amazon ‘Dash Button’ list

Amazon has announced today, an expansion of its Dash Button programme in the UK. The expanded selection of Dash Buttons includes top-name brands across dozens of retail categories, including Duracell, Glade, Heineken, IAMS, Joseph Joseph, Kiwi, L’Or, Mentos, Mr. Muscle, Perfect Fit, Regina, Scott, Tassimo, Wellman, Wellwoman, and more. Dash…

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IAMS launches new Naturally range

IAMS is launching the new IAMS Naturally range, which offers highly digestible, naturally sourced ingredients rich in nutrients. Consumers have become increasingly aware of the ingredients that make up the food they eat, seeking out more natural options for themselves and their family in order to feel confident that they are providing a healthy…

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