IAMS

British cat owners ‘spend £7.9bn per year’, says Iams research

New research has found that British cat owners spend £7.9bn per year on their pets, with cat ownership in the…

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Over half of Brits think getting a pet makes for the ‘perfect’ home

According to new research from IAMS, 58 percent of Brits consider getting a pet an important part of making a…

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IAMS launches charitable initiative to help pets find a ‘forever home’

Pet food brand IAMS has set up I AM HOME, a charitable initiative aiming to help thousands of cats and…

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Cuddles, weekend walks and healthy diet top priorities for pet owners

At the onset of the new year, IAMS asked the nation’s pet parents to make a Pet Pledge to enjoy…

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IAMS announced as official Flyball sponsors

Celebrating its 2nd consecutive year as a sponsor of Crufts, IAMS will return to the dog show as the official sponsor…

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Pet food company trials diets

IAMS Proactive Health embarked on a  trialling campaign to find out what cats and their owners really thought about the food.…

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Pets set their sights on bank holiday BBQ food

With the bank holiday upon us, many Brits will be planning a summer barbeque with friends and family – and…

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New 1.5kg format for IAMS cat range

IAMS has launched a new 1.5kg format in its Proactive Health Adult Cat range to support retailers. The new format…

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Pet companies added to Amazon ‘Dash Button’ list

Amazon has announced today, an expansion of its Dash Button programme in the UK. The expanded selection of Dash Buttons…

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IAMS launches new Naturally range

IAMS is launching the new IAMS Naturally range, which offers highly digestible, naturally sourced ingredients rich in nutrients. Consumers have become increasingly…

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