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IAMS announced as official Flyball sponsors

Celebrating its 2nd consecutive year as a sponsor of Crufts, IAMS will return to the dog show as the official sponsor of Flyball.

Since making its Crufts debut in 1990, the Flyball competition has soared in popularity and is now one of the most highly anticipated events on the agenda.

IAMS veterinary training manager, Kellie Ceccarelli comments: “Having announced Four Paws Flyers as the Flyball champion at Crufts earlier this year I’m very excited that IAMS will be sponsoring the ever-popular competition in 2018. It’s a fantastic event, which not only celebrates vital skills, such as the speed and agility of the participating dogs, but it’s also great fun! The competition provides a great opportunity for dog enthusiasts and handlers to interact with their beloved companion, while providing them with the exercise they need to enjoy a healthy, happy and active life.”

Crufts takes place at Birmingham’s NEC from the 8 to 11 March 2018. For more information and to buy tickets visit

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