IAMS is launching the new IAMS Naturally range, which offers highly digestible, naturally sourced ingredients rich in nutrients.
Consumers have become increasingly aware of the ingredients that make up the food they eat, seeking out more natural options for themselves and their family in order to feel confident that they are providing a healthy and nutritious diet.
This brand new range aims to provide both cats and dogs with a 100 percent complete and balanced diet.
Celine Gustin, senior marketing manager of IAMS UK comments: “At IAMS we are passionate about providing pets with the highest quality nutrition, and owners with the peace of mind that they are doing the best for their pets.
“That’s why we continually review our offering and continue to develop innovative products which respond to consumer needs. With the new IAMS Naturally range, pet owners can feel confident they are providing their pets with a high quality food.
“With the range’s careful selection of naturally-sourced and highly digestible ingredients, pets can absorb the essential nutrients they need to be strong and healthy, and owners can feel reassured through the visible benefits provided”.
IAMS has developed a range of marketing materials to support retailers with the new launch and help drive consumers into store, including FSDUs, posters, animated banners, trade and consumer advertising, and an online video for use on catch-up TV and YouTube.
IAMS Naturally is available in dry and wet varieties for cats, and dry for dogs.
For more information visit the IAMS website at www.iams.co.uk.