Harringtons

This coverage focuses on Harringtons, a leading UK pet food brand, and its role in the pet retail and supply ecosystem. Pet Gazette reports on Harringtons’ product launches, marketing campaigns, sustainability initiatives, and partnerships with retailers, wholesalers, and distributors. Our coverage provides pet trade professionals with insights into brand performance, market positioning, and consumer trends, supporting informed decisions in purchasing, merchandising, and competitive strategy.

Jun- 2020 -

24 June

Coronavirus

Coronavirus diaries: Inspired Pet Nutrition

There is no doubt that we have been through unprecedented times in the last few months. Inspired Pet Nutrition (IPN) attended Crufts in early March with a skeleton crew and it was agreed that those who attended would isolate from the office for a week afterwards. In the following two…
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11 June

Business

Harringtons launches new dry food range

Pet food brand Harringtons has announced the launch of its new dry food range. The new range aims to add category value through a product “having listened to cat owners’ preference for fresh chicken in a higher meat content than declared by traditional brands”. Dan Reeves, Harringtons marketing manager said:…
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May- 2020 -

11 May

Business

Inspired Pet Nutrition turnover rises

Inspired Pet Nutrition has revealed that its turnover rose to almost £100m in its latest annual results, following a £60m investment in the business. The Welsh company filed accounts revealing a turnover of £96.3m in the year ended 30 June 2019, up 3.4% against the year prior. It comes as…
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Dec- 2019 -

19 December

Manufacturers

IPN injects £250k investment into factory

Inspired Pet Nutrition (IPN) has announced it will invest £250k into its Kimnel Park site in Bodelwyddan, North Wales. The site is home to IPN’s subsidiary, The Real Petfood Company. The investment will go towards funding for new production and robotic equipment, additional storage and racking and employee safety initiatives.…
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May- 2019 -

16 May

Manufacturers

IPN wins Branded Food Supplier of the Year

Inspired Pet Nutrition (IPN), a UK pet food manufacturer, has been awarded Branded Pet Food Supplier of the Year for the second consecutive year as part of the annual Grocer Gold awards. Managing director Richard Page said: “This award is very important for us as it is voted for by…
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Nov- 2018 -

15 November

Current Affairs

Pet firm to install chimney to tackle factory odour

Two planning applications submitted by The Real Petfood Company to build a chimney and office extension have received approval from the planning committee at Denbighshire County Council. The business – which is based at Kinmel Park in Bodelwyddan – was a recent cause of concern for residents of Bodelwyddan who…
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Jul- 2018 -

25 July

Awards

PetQuip announces award finalists for 2018

The PetQuip Awards has announced the 39 finalists for this year’s ceremony, which is in its sixth year and will take place in autumn at the PATS Telford trade show. PetQuip’s trade association manager, Pat Flynn said; “It has been a mammoth task working with our team of experts to…
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Mar- 2018 -

1 March

Pet Owners

The average dog owner walks their pooch over 1,000 miles a year

Dog owners will walk their pets for an average of 1,000 miles a year, play 2,080 rounds of fetch and call their pet’s name 3,120 times while walking them each year, a new study has found. The survey commissioned by Harringtons pet food also found that the average dog owner will…
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Feb- 2018 -

23 February

Current Affairs

Pet food brand partners with Ben Fogle

Harringtons has unveiled a £1.5m investment into a new integrated brand awareness campaign, starring TV’s Ben Fogle. Coinciding with Harringtons’ continued sponsorship of the Channel 5 documentary, ‘Ben Fogle’s: Return to the Wild’, the well-known presenter and dog-lover has partnered with the brand for its ‘Walkies on the Wild Side’ campaign,…
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Oct- 2017 -

5 October

Current Affairs

Pet food company joins Amazon programme

Inspired Pet Nutrition (IPN) is launching two Amazon Dash Buttons for the instant online reordering of its products. The family run business, which owns the Wagg and Harringtons brands, will unveil the buttons on October 4. The Amazon Dash Button is a Wi-Fi connected device that puts the convenience of…
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