Inspired Pet Nutrition (IPN), a UK pet food manufacturer, has been awarded Branded Pet Food Supplier of the Year for the second consecutive year as part of the annual Grocer Gold awards.
Managing director Richard Page said: “This award is very important for us as it is voted for by our direct buying customers. These buyers represent leading supermarkets, discounters, symbol groups, buying groups and wholesalers. They were asked to rate suppliers in terms of five key criteria. After assessing 318 suppliers in 37 categories, this list was then cut back to 12 super-categories. IPN was judged Branded Pet food Supplier for 2019.
“These awards add up to a very powerful endorsement from our customers for our strong growth, healthy brands and commitment to customer service. We have invested some £60 million at our three production sites over recent years including new facilities in Wales which has enabled us to bring quality wet food production for Harringtons and Wagg in-house.”
IPN said it will continue to invest in its popular and fast-growing brands, following a significantly increased media spend. Harringtons is currently the firm’s biggest value growth contributor to the pet food category driving over £6m of growth.