Crufts

IAMS uses ‘largest media campaign’ to launch new IAMS for Vitality range

IAMS has used its “largest media campaign” to launch its new IAMS for Vitality range, the launch will include the sponsorship of Crufts along with TV, digital and social advertising. The pet food manufacturer says IAMS for Vitality is the “next evolution” of the brand’s ProActive Health, with what it…

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Groom-while-you-shop PetDen opens at Tesco Extra

The PetDen is offering to look after the pets of Tesco customers while they shop, by looking after them at its grooming facility held in the supermarket’s car park. Run by salon manager Liane Shield and groomer Lizz Charlton, prices for the services are dependent on the dog’s height and…

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PIF marketing campaign shortlisted for industry award

The Pet Industry Federation has been shortlisted for the Marketing Campaign of the Year award at the Trade Association Forum (TAF) Best Practice Awards 2018. Formally supported by the Department of Business, Innovation and Skills, these awards recognise, reward and promote best practice among UK trade associations. PIF’s shortlisted entry…

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Scrufts to return as part of Countryfile Live

Crossbreed dog show Scrufts is to return as part of Countryfile Live with two heats of the competition to be held on the 4 and 5 August, lasting one and a half hours each day. The heat has six classes and participants can go to the Scrufts stand on the…

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Barking Mad closes Glossop branch after Crufts-qualifying dog killed

Dog boarding company Barking Mad has announced it has stopped trading in Glossop following an incident where a dog was hit by a car and subsequently killed whilst being looked after by a host family. The Glossop branch was supposedly not following the guidelines set out by Barking Mad, with…

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Crufts-qualifying dog dies in the care of dog boarding company

A Crufts-qualifying dog has died in the care of a host family working for Barking Mad, a company that arranges host families to look after dogs rather than taking them to a kennel. The company has apologised to Jennifer Smith, owner of Reacher who was hit by a car in…

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Orijen announces new brand ambassador

Bern Pet Foods, the exclusive importers and distributors of ORIJEN and ACANA pet foods, today announces that, after a nationwide search, Elsa the Lhasa Apso has become ORIJEN’s new ambassador. Elsa, who charmed judges with her huge personality and independent nature, beat off a number of other dogs to be…

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Eukanuba launches search to find real life ambassadors

Eukanuba has launched a search for five dogs and their owners to become official brand ambassadors and have the opportunity to try its new range of premium nutrition before it’s officially available to the public. Taking part in an exclusive 12-week trial, the five dogs who will be made up…

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Eukanuba releases range allowing owners and dogs to ‘live life well together’

Eukanuba has announced the launch of its ‘new and improved’ nutrition, which has been carefully tailored across each life stage and breed size to support optimal body condition allowing owners and dogs to live life well together. The new range includes five life stage variants. By tailoring the protein and…

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Company Profile: Dorwest Herbs

Founded in 1948, family-run company Dorwest Herbs produces the only herbal medicines authorised by the Veterinary Medicines Directorate. With a passion for keeping pets in tip-top health, the manufacturer supplies the pet sector with dietary supplements and homeopathic products. This year, Dorwest is celebrating 70 years in business, with brand…

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