IAMS uses ‘largest media campaign’ to launch new IAMS for Vitality range

IAMS has used its “largest media campaign” to launch its new IAMS for Vitality range, the launch will include the sponsorship of Crufts along with TV, digital and social advertising.

The pet food manufacturer says IAMS for Vitality is the “next evolution” of the brand’s ProActive Health, with what it claims is an upgraded recipe that includes fresh chicken which it says will meet demand for premium ingredients and appeal to a wider audience.

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