Cat Food
Cat food is a key category in the UK pet retail sector, driven by strong owner loyalty and a growing appetite for premium, functional, and tailored nutrition. Pet Gazette reports on new product launches across wet, dry, raw, and specialist cat food lines — including life-stage formulas, breed-specific diets, and innovations in sustainability and packaging. Coverage includes wholesale pricing, stockist strategies, consumer buying patterns, and supply chain developments. This tag offers insight for pet retailers, distributors, and brand suppliers looking to stay competitive in a crowded and fast-evolving market.
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May- 2021 -26 MayFeatures
Felines in Focus: Cat food trends to watch out for
Britain has always been a nation of cat lovers, with ownership continuing to increase at pace over the decades due to cats being more suited to living in smaller spaces as a result of increasing urbanisation. However, since March 2020, ownership boomed in the UK as people spent more time…
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Apr- 2021 -23 AprilManufacturers
Sheba welcomes ‘strong year’ for Fine Flakes in Gravy range
Mars Petcare has welcomed its premium cat food brand Sheba’s performance after a “strong” first year for its latest product launch, the Sheba Fine Flakes in Gravy range. The three-strong Sheba Fine Flakes in Gravy range – Succulent, Poultry and Fish Selection – delivered £2.5m retail sales value in 2020.…
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16 AprilManufacturers
Catit launches insect-based cat food range
Catit, the brand known for its range of cat toys and accessories, is launching Nuna, the UK’s first ever range of insect-based cat food – in a bid to help tackle the “environmental impact” of cat food in the pet food industry. Catit Nuna’s product content consists of up to…
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6 AprilFeatures
Paws for thought – trends that have impacted the pet care industry
Even before the Coronavirus pandemic upended everything, the pet care industry tended to mirror the trends of the human world, influenced by factors such as where we live, what we eat and our attitude towards health and wellness. It’s no surprise then that major shifts in pet care shopping habits…
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Mar- 2021 -29 MarchSponsored
ORIJEN Cat Foods: Nourish as nature intended
We have seen demand for ORIJEN cat food grow significantly over the past year, particularly amongst cat owners who have discovered us through either recommendation or research. What is it that makes ORIJEN so special? Cats and kittens have evolved to require a diet that is rich in animal ingredients,…
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22 MarchFeatures
The Long View: A look back at the past 40 years and trends in the pipeline
Founded in 1981 as Anglian Meat Products, Natures Menu began producing Biologically Appropriate Raw Foods (BARF) for pets as a small family run business in Norfolk. At the time of launch, this was going against the grain, as canned pet food was the most popular feeding option. Its sheer convenience…
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10 MarchManufacturers
Assisi Pet Care acquires Town and Country Petfoods Ltd
Assisi Pet Care Ltd has acquired Town and Country Petfoods Ltd, for an undisclosed sum. Established in 1974 by the Parkinson family, Town and Country is based in Melton Mowbray, Leicestershire, where it has a 26 person team. It markets an extensive range of dog and cat foods and treats,…
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Feb- 2021 -19 FebruaryCharities
RSPCA to expand food bank partnership
RSPCA has announced it will expand its food bank partnership to cover nearly the whole of Lancashire as well as new plans to include parts of Greater Manchester, Cheshire and Merseyside. Last November, the charity’s pet food bank operation made the decision to link-up with food banks in the area…
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Jan- 2021 -19 JanuaryPet Owners
Cat obesity on the rise, warns Cats Protection
Cats Protection has warned that cat obesity has been on the rise over the past 10 months, with over a quarter of cat owners having overfed their cat since March 2020. In its recent survey of over 2,000 cat owners, 28% said they had overfed their pet since the start…
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18 JanuaryBusiness
Lily’s Kitchen expands into China with new distribution deal
Lily’s Kitchen is now available to clients across China thanks to a major distribution agreement with specialists Penefit International. Already the UK’s fastest-growing pet food brand, Lily’s Kitchen is targeting China’s rapidly growing five-billion-dollar pet food market, using the “word-of-mouth power of social media” with platforms such as WeChat to…
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