Established in 1974 by the Parkinson family, Town and Country is based in Melton Mowbray, Leicestershire, where it has a 26 person team. It markets an extensive range of dog and cat foods and treats, primarily under the HiLife brand.
According to Assisi, the acquisition of Town and Country, which was completed on 2 March broadens the company’s offering into “dog foods, as well as into the cat foods and treats categories”.
Assisi Pet Care was established in September 2020 as a joint venture between founder Peter Mangion and Harwood Capital, with the objective of “creating a significant player in the dynamic and fast-growing European pet care market”.
Following its launch last year, the company also acquired dog treats business, Hollings Ltd.
Peter Mangion, Assisi CEO, said:“We are very grateful to the Parkinson family for partnering with Assisi and for trusting us to help take the Town and Country business and its successful HiLife brand to the next phase of its development.
“I am personally delighted that family members Tony and Peter Parkinson, and their sister, Julie Bitowt, have agreed to remain with the company as we integrate our existing sales, marketing, finance and operations functions, into the well-established Town and Country teams based at Melton Mowbray.”