Cat Food
Cat food is a key category in the UK pet retail sector, driven by strong owner loyalty and a growing appetite for premium, functional, and tailored nutrition. Pet Gazette reports on new product launches across wet, dry, raw, and specialist cat food lines — including life-stage formulas, breed-specific diets, and innovations in sustainability and packaging. Coverage includes wholesale pricing, stockist strategies, consumer buying patterns, and supply chain developments. This tag offers insight for pet retailers, distributors, and brand suppliers looking to stay competitive in a crowded and fast-evolving market.
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Jul- 2012 -23 JulyManufacturers
Desperate Housewife is Sheba’s first celebrity ambassador
Sheba’s first celebrity ambassador, Eva Longoria, will star in the cat food brand’s new £3.3 million advertising campaign when it goes live in August. Entitled ‘Follow Your Passion’, the campaign focuses on celebrating and fuelling the passions of cat lovers everywhere through a combination of television adverts, in-store promotional activity…
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23 JulyIndustry News
Desperate Housewife is Sheba’s first celebrity ambassador
Sheba’s first celebrity ambassador, Eva Longoria, will star in the cat food brand’s new £3.3 million advertising campaign when it goes live in August. Entitled ‘Follow Your Passion’, the campaign focuses on celebrating and fuelling the passions of cat lovers everywhere through a combination of television adverts, in-store promotional activity…
Read More »