Advanced-nutrition pet food brand, Vet’s Kitchen, has appointed Hugo Lumsden as its new National Sales Manager.
His chief focus is to further grow the Vet’s Kitchen range of natural dry dog and cat food through the grocery multiples, with an additional development of business across other trade channels.
Lumsden will also play an instrumental role in the launch of the exciting and innovative new range of veterinary inspired products. Lumsden joins from Doves Farm Foods Ltd where he successfully managed the retail channel for all major grocery accounts in the Free From and Organic Home Baking categories.
Lumsden commented: ‘This is a great opportunity to contribute to an advanced-nutrition pet food brand underpinned by veterinary provenance, values and credentials. I believe there are many similarities between the Vet’s Kitchen diet and the Free From environment where the consumer is benefiting from a diet that is more in-tune with their natural physiology in comparison to the highly processed diets available. As more owners demand healthy food products for themselves, they expect the same for their pets and this is where Vet’s Kitchen can play a key role through providing high-quality, natural and functional pet foods.’