Cat Food
Cat food is a key category in the UK pet retail sector, driven by strong owner loyalty and a growing appetite for premium, functional, and tailored nutrition. Pet Gazette reports on new product launches across wet, dry, raw, and specialist cat food lines — including life-stage formulas, breed-specific diets, and innovations in sustainability and packaging. Coverage includes wholesale pricing, stockist strategies, consumer buying patterns, and supply chain developments. This tag offers insight for pet retailers, distributors, and brand suppliers looking to stay competitive in a crowded and fast-evolving market.
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Jan- 2015 -6 JanuaryEvents
Orijen Proudly Sponsors CRUFTS 2015
2015 will be an exciting year for ORIJEN UK & Ireland. The award-winning pet food maker has invested in sponsorship of Crufts, the World’s Largest Dog Show held at the NEC, Birmingham from Thursday, 5th March to Sunday, 8th March. This will include a purpose built stand in the main…
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2 JanuaryIndustry News
Bern Pet Foods Receive Great Reception at National Cat Club Show
The National Cat Club Show took place in Bracknell on Saturday, 13th December and Bern Pet Foods were there representing Canadian brands ORIJEN and ACANA to great response. With over 400 cats on show, Bern showcased their award winning ORIJEN and ACANA cat foods. The brands represent a new category…
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Dec- 2014 -5 DecemberProducts
Dogs Dinner With All The Trimmings From Natural Instinct Ltd
There is no denying, the Festive season is upon us and Natural Instinct have been busy once again working on its Christmas meal offering for cats and dogs. The Limited Edition ‘Christmas Feast’ recipe is back! As we all tuck into our Christmas dinner this year, dogs and cats can…
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Nov- 2014 -4 NovemberManufacturers
Canagan Wet Food For Cats Launch 5 New Varieties
November sees Canagan, specialists in grain free dog and cat food, launch five additional varieties to their range of high quality canned wet food for cats. This is in addition to the 7 existing complimentary varieties. The Buckinghamshire-based company pride themselves on creating biologically appropriate protein sources for dogs and…
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Sep- 2014 -2 SeptemberManufacturers
New Appointment for Vet’s Kitchen
Advanced-nutrition pet food brand, Vet’s Kitchen, has appointed Hugo Lumsden as its new National Sales Manager. His chief focus is to further grow the Vet’s Kitchen range of natural dry dog and cat food through the grocery multiples, with an additional development of business across other trade channels. Lumsden will…
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Mar- 2014 -10 MarchManufacturers
Orijen signs exclusive deal with Vital
Bern Pet Foods has announced an exclusive distribution agreement with Vital Pet Products for its range of Orijen dog and cat foods and the recently introduced freeze-dried foods and treats. The partnership, which will be launched to the trade at PATS, is accepting pre-orders now. Colin Rodger, director of Bern…
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Feb- 2014 -10 FebruaryManufacturers
Continued success for Arden Grange
Sussex based pet food company Arden Grange has received two highly commended awards in the categories of “Best Dry Dog Food” and the “Specialist Dog Food”. Wendy Stephens, Arden Grange co-founder said: “We are thrilled to accept these two awards. We are particularly pleased to receive the highly commended accolade…
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Dec- 2012 -18 DecemberScience
Cats naturally pick and mix their food, research says
Has Felix ever turned its nose up at your latest offering of cat food? Well there could be good reason, according to research that says cats are naturally tuned to be fussy eaters. The research was conducted by scientists from the Waltham Centre for Pet Nutrition – the science centre…
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Jul- 2012 -23 JulyManufacturers
Desperate Housewife is Sheba’s first celebrity ambassador
Sheba’s first celebrity ambassador, Eva Longoria, will star in the cat food brand’s new £3.3 million advertising campaign when it goes live in August. Entitled ‘Follow Your Passion’, the campaign focuses on celebrating and fuelling the passions of cat lovers everywhere through a combination of television adverts, in-store promotional activity…
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23 JulyIndustry News
Desperate Housewife is Sheba’s first celebrity ambassador
Sheba’s first celebrity ambassador, Eva Longoria, will star in the cat food brand’s new £3.3 million advertising campaign when it goes live in August. Entitled ‘Follow Your Passion’, the campaign focuses on celebrating and fuelling the passions of cat lovers everywhere through a combination of television adverts, in-store promotional activity…
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