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Cat Food

Cat food is a key category in the UK pet retail sector, driven by strong owner loyalty and a growing appetite for premium, functional, and tailored nutrition. Pet Gazette reports on new product launches across wet, dry, raw, and specialist cat food lines โ€” including life-stage formulas, breed-specific diets, and innovations in sustainability and packaging. Coverage includes wholesale pricing, stockist strategies, consumer buying patterns, and supply chain developments. This tag offers insight for pet retailers, distributors, and brand suppliers looking to stay competitive in a crowded and fast-evolving market.

  • Feb- 2018 -
    12 February
    ManufacturersWolf Tucker

    Wolf Tucker launches new cat food

    Sussex-based raw food specialists, Wolf Tucker is set to launch its new cat food recipe which is called Tiger Tucker. The brand prides itself on only using 100% natural ingredients, human grade meat and vegetables sourced from UK suppliers. Wolf Tucker claims to develop nutritionally balanced meals containing all the…

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  • Oct- 2017 -
    16 October
    Current AffairsNatures Menu, Dogs

    Natures Menu joins forces with strategic and creative agency, HeyHuman

    Natural pet food brand, Natures Menu, has appointed a strategic and creative agency. HeyHuman secured the business following a three-way pitch during the summerย and has been tasked with supporting the brandโ€™s positioning and communicating its product innovation to trade and consumer audiences. HeyHumanโ€™s first brief will be to support the…

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  • 16 October
    ManufacturersPero, PIF, Award, Dog Food

    Pero (Foods) Ltd is shortlisted for Exporter of the Year Award

    Pero (Foods) Ltd has been shortlisted for this yearโ€™s PIF – Pet Industry Awards within the Exporter of the Year category. The nomination adds to a successful year for Pero, with the North Wales based manufacturer picking up the World Branding Forum โ€“ Brand of the Year Award for 2017…

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  • 5 October
    Current AffairsCanagan launches new senior cat product

    Canagan launches new senior cat product

    Canaganย has launched a new product to cater specifically to the needs of senior, overweight and sterilised cats. Lower in fat and calorie content, Canaganโ€™s new product includes prebiotics and botanicals to support digestion and Glucosamine, MSM and Chondroitin Sulphate to aid join heath. Taurine has also been added to promote…

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  • Sep- 2017 -
    21 September
    Current AffairsUS sales of pet treats outpace dog/cat food

    US sales of pet treats outpace dog/cat food

    The sale of pet treats has outpaced both dog and cat food in the last five years in the US. New research from Mintel has revealed that treats sales increased by 29 percent between 2012-17 to reach $4.39 billion. Meanwhile, dog food sales grew eight percent between 2012-17 to reach…

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  • 11 September
    ProductsSymply

    Canagan launches wet food pouches for cats

    Pet food brandย Canaganย has launched a range of wet food pouches for cats. Made with 80 percent meat or fish and an array of chelated minerals, the new range offers a complete and balanced grain-free meal for kittens, adults and senior or sterilised cats. Canaganโ€™s easy to distribute pouches are available…

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  • 8 September
    ProductsTown and Country

    Town & Country Petfoods unveils natural HiLife range

    Town & Country Petfoods has released its HiLife โ€˜Itโ€™s only naturalโ€™ range. The family-run company’s selection of all-natural cat food and treats drew inspiration from the townโ€™s heritage as a โ€˜rural food capitalโ€™. The new dishes are now available from wholesalers. Comprising three product types, the range includes Nutritionally Complete…

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  • Aug- 2017 -
    3 August
    Current AffairsFamily run pet shop ‘ransacked’

    Family run pet shop ‘ransacked’

    A family run pet shop has been ‘ransacked by thieves’. Cheshire Pet Supplies was targeted by robbersย between 5:30pm on Saturday 29th July and 11am on Sunday 30th July. The shop, which doesn’t have CCTV had more than ยฃ60,000 of goods stolen. The company posted on Facebook to say: “So last…

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  • Jun- 2017 -
    26 June
    Current AffairsTruline named ‘Brand of the Year’

    Truline named ‘Brand of the Year’

    Truline, created by Pero Foods Ltd, has won aย Brand of the Year for Best Dry/Kibble Dog Food ofย 2017 (UK). The award ceremony which was held at the Hofburg Palace in Vienna on the 21ย June, saw several companies from around the globe within the pet food industry receiving awards in numerous…

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  • 5 June
    CelebritiesBuggy Supercat becomes an ambassador

    Buggy Supercat becomes an ambassador

    Bern Pet Foods, theย exclusive importers and distributors of ORIJEN andย ACANA pet foods, today announces that Buggy Supercat, made famous by his appearance on Channel 4โ€™s Supervet, has become ORIJENโ€™s first ambassador. Colin Rodger, director at Bern Pet Foods, says: โ€œBuggy is the perfect pet to represent our brand. He has…

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