Brand Awareness
This coverage examines brand awareness strategies and their impact on the UK petcare industry, offering insights for retailers, wholesalers, distributors, and supply chain professionals. Pet Gazette reports on marketing campaigns, sponsorships, consumer engagement tactics, and case studies that demonstrate how pet brands build recognition and loyalty. Our coverage helps industry stakeholders understand effective brand positioning, measure market reach, and adapt promotional strategies to strengthen competitiveness in the pet trade.
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Jun- 2019 -7 JuneManufacturers
Wilson Pet Food appoints new head of sales
Perthshire-based pet food company, Wilson Pet Food has appointed Dan Griffin as its new head of sales. Griffin has a background in working for start-up businesses, taking new products to market and has worked in the food industry and the commercial side of FMCG where he executed the sales strategy…
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Mar- 2019 -11 MarchCelebrities
Supreme’s Selective undergoes rebrand with Instagram famous pet
Supreme Petfood’s Selective brand has undergone a redesign aimed at communicating the product quality more clearly and enlisted an Instagram famous Chinchilla to raise brand awareness. Chinchilla Marty is the star of the Chinchilla pack and will help to promote the range to his 16,800 followers. The pared back design…
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Jan- 2019 -24 JanuaryManufacturers
SmartBones extends distribution in the UK
SmartBones, a rawhide alternative made from vegetables, has extended its distribution in the UK to all major wholesalers, with the hope that the move will support brand awareness and pet stores looking to stock the range. Available in a range of flavours, the chews are made from corn, sweet potatoes,…
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4 JanuaryFeatures
Seven ways to measure success
As we wind down from the busiest time of year in the pet care sector, we need to give thought to our successes over the past 12 months and how to quantify them. If you have been rushed off your feet with the general running of your enterprise, or lost…
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Jun- 2018 -14 JuneAwards
Independent pet businesses nominated for national business award
Dog holiday service Barking Mad and dog walking and boarding company We Love Pets have both been shortlisted in this year’s Bfa HSBC Franchise Awards. Barking Mad has been named as a finalist in the Brand Awareness category while We Love Pets has made the shortlist in the Emerging Franchisor…
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Feb- 2018 -23 FebruaryCurrent Affairs
Pet food brand partners with Ben Fogle
Harringtons has unveiled a £1.5m investment into a new integrated brand awareness campaign, starring TV’s Ben Fogle. Coinciding with Harringtons’ continued sponsorship of the Channel 5 documentary, ‘Ben Fogle’s: Return to the Wild’, the well-known presenter and dog-lover has partnered with the brand for its ‘Walkies on the Wild Side’ campaign,…
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Jan- 2018 -15 JanuaryCurrent Affairs
Pet food manufacturer sees growth despite £2.4m loss
Despite profit being down by £2.4 million to 31st March 2017, Lily’s Kitchen has reported year-on-year sales growth. The pet food producer recorded a 36 percent sales growth to 31st March 2017. Lily’s Kitchen stated that losses were due to “investing heavily in the business, particularly in its people, systems and marketing in order…
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Aug- 2017 -31 AugustCurrent Affairs
Fetch & Follow supports Battersea Dogs & Cats Home
London dog lifestyle company Fetch + Follow has partnered with global apothecary Malin + Goetz, for a fundraising project to support Battersea Dogs & Cats Home. £1.66 from the sale of every bottle of Malin + Goetz’s popular Dog Shampoo will be donated to Battersea Dogs & Cats Home. The…
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30 AugustCurrent Affairs
Pet company invests £1.5m in campaign
Lily’s Kitchen is set to invest in media worth £1.5 million in its first ever above the line campaign, to further drive brand awareness and brand love, from September 2017. ‘It’s not loopy, it’s love’ is a playful celebration of all things we do out of love for our pets. The 360 degree campaign…
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Jun- 2017 -6 JuneCurrent Affairs
Naturediet expands senior management team
Naturediet has added to its senior management team. Aaron Burton joins as head of sales and Emily Cannon as head of marketing. Aaron joins Naturediet from Burgess Pet Care where he managed National Accounts within wholesale, veterinary, and online channels. He will be responsible for managing and co-ordinating sales through…
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