Brand Awareness

Supreme’s Selective undergoes rebrand with Instagram famous pet

Supreme Petfood’s Selective brand has undergone a redesign aimed at communicating the product quality more clearly and enlisted an Instagram…

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SmartBones extends distribution in the UK

SmartBones, a rawhide alternative made from vegetables, has extended its distribution in the UK to all major wholesalers, with the…

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Seven ways to measure success

As we wind down from the busiest time of year in the pet care sector, we need to give thought…

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Independent pet businesses nominated for national business award

Dog holiday service Barking Mad and dog walking and boarding company We Love Pets have both been shortlisted in this…

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Pet food brand partners with Ben Fogle

Harringtons has unveiled a £1.5m investment into a new integrated brand awareness campaign, starring TV’s Ben Fogle. Coinciding with Harringtons’…

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Pet food manufacturer sees growth despite £2.4m loss

Despite profit being down by £2.4 million  to 31st March 2017, Lily’s Kitchen has reported year-on-year sales growth. The pet food…

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Fetch & Follow supports Battersea Dogs & Cats Home

London dog lifestyle company Fetch + Follow has partnered with global apothecary Malin + Goetz, for a fundraising project to…

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Pet company invests £1.5m in campaign

Lily’s Kitchen is set to invest in media worth £1.5 million in its first ever above the line campaign, to further drive brand…

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Naturediet expands senior management team

Naturediet has added to its senior management team. Aaron Burton joins as head of sales and Emily Cannon as head…

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Prins Petfoods announces sponsorship of football club

Prins Petfoods will become the new back-of-shirt sponsor for the Dutch soccer club Vitesse for the upcoming season. The family…

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