London dog lifestyle company Fetch + Follow has partnered with global apothecary Malin + Goetz, for a fundraising project to support Battersea Dogs & Cats Home. £1.66 from the sale of every bottle of Malin + Goetz’s popular Dog Shampoo will be donated to Battersea Dogs & Cats Home.
The collaboration sees Fetch & Follow design a special Coconut and Mint flavoured treat. It features Malin + Goetz’s Mr Greenberg dog, which is gifted to all four-legged customers visiting the brand’s apothecaries in Islington and Seven Dials, Covent Garden.
Fetch & Follow is now also the first UK pet store to sell Malin + Goetz’s Dog Shampoo and, to celebrate, their store in Netil Market, East London has been installed with a vibrant window decal, explaining the product and charity donation.
This collaboration is the latest activity in series of innovative partnerships by Fetch & Follow to generate brand awareness and reach new audiences.
Genesta Gunn, Co-Founder of Fetch & Follow, says: “We’re thrilled to be working so closely with Malin + Goetz and in turn support a great cause such as Battersea Dogs & Cats Home through the sales of their Dog Shampoo.
“Brand partnerships such as this are really important for our growing business, as they allow us to tap into and reach new audiences. Our partnerships to date have been born from mutual admiration and close brand values, which I believe is what has made them so successful.”
To view the range visit Fetchandfollow.com and for trade enquiries, please email firstname.lastname@example.org.