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Pet company invests £1.5m in campaign

Lily’s Kitchen is set to invest in media worth £1.5 million in its first ever above the line campaign, to further drive brand awareness and brand love, from September 2017.

It’s not loopy, it’s love’ is a playful celebration of all things we do out of love for our pets. The 360 degree campaign – which includes outdoor, print, digital and PR – will lift the lid on family behaviours only pet owners understand, from eating Sunday Lunch together and choosing only dog friendly restaurants to eat in, to being slaves to our cats, whether that’s serving breakfast at 4am or sacrificing our furniture for theirs.

“We’re hugely excited to unveil our first ever brand campaign to pet parents and our retail partners.” says Henrietta Morrison, CEO and founder of Lily’s Kitchen.

“Lily’s Kitchen celebrates the joy of being a pet parent giving people the freedom to say: It’s not loopy, it’s love.

“It’s a campaign message that underpins everything we do at Lily’s Kitchen – placing pets, people and the planet at the heart of our brand, and supports our belief that pets are family and deserve proper food.  We’ll be working with our retail partners to extend it’s not loopy, it’s love to their customers in store too with tailored point of sale.”

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