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  • Aug- 2025 -
    28 August
    Omni seeks ‘dog breath inspector’ to test new supplement

    Omni seeks ‘dog breath inspector’ to test new supplement

    Pet health brand Omni is offering £9,000 to a UK dog owner willing to monitor their pet’s breath daily for 12 weeks to test a new supplement. The company, founded by vets, is looking to appoint its first “dog breath inspector”.  The successful applicant will be sent a supply of…

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  • 28 August
    Pedigree Wholesale north sales team manager John Newbury dies

    Pedigree Wholesale north sales team manager John Newbury dies

    Pedigree Wholesale has announced that John Newbury, its north sales team manager, has passed away on Sunday 17 August 2025, following a short illness. Newbury joined Pedigree in September 2019 as aquatics business unit manager, later becoming north sales team manager. Known for his expertise and dedication, he was a…

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  • 27 August
    Jollyes unveils KatKin partnership

    Jollyes unveils KatKin partnership

    Jollyes has announced that it has partnered with fresh cat food brand KatKin to become its largest retail partner to date. As a result, KatKin products have now officially launched in 80 Jollyes stores across Britain, and the range will include six different recipes, plus variety packs. The partnership comes…

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  • 27 August
    Butternut Box and Surrey Uni launch research on fresh dog food

    Butternut Box and Surrey Uni launch research on fresh dog food

    Butternut Box has partnered with the University of Surrey on a multi-year study into the health outcomes of fresh dog food, supported by an Innovate UK Knowledge Transfer Partnership (KTP). The project will examine how different diets affect dogs’ skin health, immune response and overall wellbeing.  Research will be carried…

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  • 26 August
    Brit Premium by Nature launches collagen chewable treats for dogs

    Brit Premium by Nature launches collagen chewable treats for dogs

    Brit Premium by Nature has introduced a new range of collagen-based chewable treats, designed as an alternative to traditional rawhide products. The treats, available as sticks, hollow tubes and waves, include a variant filled with turkey meat for added flavour and nutritional value.  Made with up to 70% bovine collagen,…

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  • 21 August
    Wagg launches dog-friendly ‘Pupnic’ benches in UK parks

    Wagg launches dog-friendly ‘Pupnic’ benches in UK parks

    Pet food brand Wagg is rolling out a series of dog-sized picnic benches in parks across the UK to mark the launch of its new Chews range and National Dog Day on 26 August. The ‘Pupnic’ benches, built from sustainable materials and 30cm high to accommodate dogs of all breeds,…

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  • 19 August
    Jollyes partners with Uber Eats for on-demand pet food delivery

    Jollyes partners with Uber Eats for on-demand pet food delivery

    Jollyes has announced that it has partnered with Uber Eats to offer on-demand pet food delivery services from 13 stores. The new tie-up under the “Zoomies” brand will allow customers in a five-mile radius of the 13 Jollyes stores to order delivery of pet food, raw food and toys via…

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  • 18 August
    Furr Boost launches new packaging with digital features

    Furr Boost launches new packaging with digital features

    Dog hydration brand Furr Boost has introduced new packaging as part of a brand refresh aimed at clarifying messaging and supporting international growth. The redesign includes a simplified logo and updated pack layout intended to improve usability and highlight key product information, including its role in supporting digestion, metabolism, appetite,…

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  • 15 August
    3P Enterprise launches online portal for pet retailers

    3P Enterprise launches online portal for pet retailers

    UK-based pet product distributor and importer 3P Enterprise has launched a new online portal to simplify trade ordering for retailers stocking its pet product brands. The platform provides real-time stock visibility, order tracking and access to marketing assets for brands including Henry Wag, Jolly Pets, Petmate, Lilly and Jake, and…

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  • 14 August
    Lily’s Kitchen updates wet cat food range

    Lily’s Kitchen updates wet cat food range

    Lily’s Kitchen has overhauled its wet cat food range with new recipes, pack sizes and packaging. The changes include four textures – Smooth Paté, Tasty Cuts in Gravy, Shredded in Broth and a new Shredded in Jelly option – aimed at catering for different life stages from kitten to mature…

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