Industry News

Mar- 2014 -

27 March

Ceva launches national TV ad campaign for Feliway

Ceva Animal Health is launching a national TV advertising campaign to highlight the benefits of the UK’s leading veterinary behaviour product, Feliwayamongst cat owners. Featuring the ‘Feliway’ purple cat playing happily in the home with its family, the 30-second advertisement will havethree interchangeable voiceover options to raise awareness of common…

20 March

Fitting tributes to family members

A retired police officer has set up a business celebrating the lives of people and their beloved pets. Farewell Photographs and Celebration Books was founded by Malcombe Ashman to offer lasting reminders of loved ones through Celebration, Tribute and Memorial Books created from the family’s own photographs. Recently, this service has…

18 March

OASE E-learning course incentive launches

E-Learning company, OASE is offering companies who sign up to its E-Learning course the opportunity to win an iPad. Launched last year its E-Learning software was created to replace the seminars which were ordinarily held on a yearly basis, with the aim of E-Learning to reach more people than ever…

17 March

Dogs and Cats rehomed by Pets At Home

The UK’s biggest animal charities are putting animals up for adoption at chain store Pets At Home. Charities such as the RSPCA and Battersea Dogs & Cats have gone into partnership with Pets At Home which has seen animals on display in stores, available for an ‘adoption fee’. The announcement…

14 March

PFMA’s ‘Pet Obesity: Five years on’

The Pet Food Manufacturers Association (PFMA) has revealed two in three (63 per cent) owners feel more important problems face their pets than obesity. Today, three in four vets believe pet obesity is on the rise, considering the root causes of pet weight gain to be owners not following feeding guides, treating…

13 March

Hills announces new PATS launch

Having identified a gap in the pet food category, Hill’s Pet Nutrition will be unveiling its new contemporary concept at PATS Sandown in March. The company explains that it will be creating some much needed ‘elbow room’ in the sector that will allow it to flex its retail muscles. Quality…

12 March

Clarissa Baldwin OBE to retire as Dogs Trust CEO after 40 years

After 40 years at Dogs Trust, chief executive Clarissa Baldwin OBE has announced she will be retiring from her role at the end of October 2014. During her tenure Clarissa developed and launched the charity’s iconic and instantly recognisable slogan ‘A dog is for life, not just for Christmas’ which has…

11 March

Research reveals £671,000 worth of pets stolen in the last 2 years

According to new research, thieves are stealing cats and dogs from all over the UK at an alarming rate. The UK’s first-ever Pet Theft Census from MORE TH>N Pet Insurance, reveals how one in every five cat and dog owners have experienced the theft of a pet during their lives,…

10 March

Orijen signs exclusive deal with Vital

Bern Pet Foods has announced an exclusive distribution agreement with Vital Pet Products for its range of Orijen dog and cat foods and the recently introduced freeze-dried foods and treats. The partnership, which will be launched to the trade at PATS, is accepting pre-orders now. Colin Rodger, director of Bern…

6 March

New campaign to target lungworm awareness

Despite a rise in owner awareness, 85 per cent of UK dogs remain unprotected against lungworm (Angiostrongylus vasorum) a potentially fatal parasite, a new survey reveals. The research, which questioned 1,000 dog owners, found that 80 per cent were aware of the deadly parasite, with more than five per cent having…