An amazing 266 new products will be showcased when the doors to PATS Harrogate open on Sunday September 14).\r\n\r\nAll the products entered by 90 of the 170 exhibiting companies will be judged by a panel of independent pet retailers on Sunday morning, and the winners of each category will be announced at lunchtime. \u2018It\u2019s great to see so many exhibitors putting their new products forward\u2019, said organiser Annie Foord.\r\n\r\n\u2018Speaking to visitors, we know that a lot of them head to the Showcase first. They can see all the latest items in one place, and once they\u2019ve seen what they like, they then head off to the stand of the manufacturer or supplier of that product to discuss it in more detail\u2019.\r\n\r\nThere are seven categories in the New Product Showcase \u2013 cat, dog accessory, dog food or treat, bird, small animal, pet care, and grooming \u2013 and past winners admit that winning an award can certainly increase the profile of the items to the trade.\r\n\r\nThe Showcase is designed to help visitors to find easily the latest and most exciting products to hit the pet trade, as they are gathered together in one, extensive display in Hall B. There is an information card beside each product, giving details such as suggested retail price and where in the show you\u2019ll find the item\u2019s exhibitor.\r\n\r\nWith a record number of new products and exhibitors attending PATS Harrogate this year, the exhibition is set to draw an equally impressive amount of visitors. The organisers have also secured a strong line-up of speakers for two days of seminars designed to give pet retailers ahead-of-the-game ideas on new lines, new approaches and new profit potential.\r\n\r\nA full and up-to-date list of exhibitors is available on the website www.patshow.co.uk.